Nielsen Polls Customer Gas Buying Habits

As U.S. consumers prepare to hit the road for Labor Day weekend, The Nielsen Co. finds that nearly half (45%) of U.S. households are diligently seeking lower gas prices. The economy has consumers looking for cost savings across the board, even as they revert to some pre-recession habits. “Although gas prices are not as high

A Changing Landscape for CPG Retailers

The Nielsen Company’s Retail 2015 Forecast, revealed at its Consumer 360 Conference this week, showed the pace of change is accelerating as technology, marketing trends and retail formats converge to redefine how consumer packaged goods (CPG) retailers and manufacturers interact with consumers. By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners

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