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New Products

hype

Energy Drink Targets Women

Unlike top sellers in the energy drink market, Hype Energy is opening up the category to women in the U.S. market. The brand is positioning itself as a lifestyle energy drink that caters to a woman’s need for a drink that helps her keep up with her busy day-to-day life. Hype understands that not everyone

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Softybar

Authentic Taste, Small Footprint

Carpigiani, a global innovator and provider for frozen dessert equipment, is introducing the low volume, high quality Softybar. Softybar is a countertop softserve machine designed for use in coffee bars, kiosks and fast food establishments. Softybar produces creamy authentic soft serve ice cream, gelato, frozen yogurt and sorbet with the rich quality expected from the

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Pumpkin Spice Coffee and Cappuccino

With the growing popularity of pumpkin as an ingredient in everything from pie to coffee, operators can now feature limited-time-only Pumpkin Spice Coffee and Pumpkin Pie Spice Cappuccino from Boyd’s Coffee. According to Nielson, 70% of pumpkin-oriented grocery sales in the U.S. occurred between September and November. Boyd’s Coffee flavors are the perfect fall indulgences

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Limited-Edition Hunting Packaging

Busch is introducing a new trophy for hunters to set their sights on this hunting season. Sept. 8-Nov. 30, Busch fans can purchase Busch beer—with the same great taste they love—in a sleek, redesigned package, as well as enter to win the ultimate hunting getaway. The 2014 Busch Hunting can features unique hunting graphics complete

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njoy

E-Liquids

NJOY has expanded its product line by introducing a vapor-tank-mod (VTM) and a line of 10 e-liquid flavors, including classic tobacco, menthol, vanilla bean, pomegranate, blood orange, black and blueberry, peach tea, single malt scotch, butter crunch and double espresso. To develop its e-liquid flavors, NJOY teamed scientists with flavor experts from the food and

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Pepperoni and Salami Slices

The Oscar Mayer team has introduced a line of deli meats that add spice and flavor to everyday lunches for the entire family. Just in time for back-to-school season, the brand is launching the Old World Style line with four distinct flavors, including Classic Salami, Cracked Black Pepper Salami, Classic Pepperoni and Turkey Pepperoni. Consumers

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Legendary American Whiskey

After feuding for more than 150 years, the direct descendents of the Hatfields and McCoys finally agree on something: This is what whiskey is supposed to taste like. Introducing The Legendary Hatfield & McCoy Family Brand Whiskey, the only authentic Hatfield and McCoy American whiskey available today. The Hatfield and McCoy clans have each been

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