Secret gas giveaway to award 40 lucky customers with free gas every 40 days. Spinx kicked off its 40th anniversary celebration yesterday, Thursday, Feb. 9, with festivities at a local store that included a free gas giveaway, WYFF4 Online reported. The location of the event was kept secret leading up to the event, with Spinx [...]
“It is a superior tool in that it gives us the ability to pull historical data easily, manage multiple price changes per day,” says The Spinx Co.’s CEO. The Spinx Co. is now using PriceAdvantage at its 65 Spinx stores across the Carolinas. PriceAdvantage, a fuel price management solution, has given Spinx the ability to [...]
“This will create a dynamic experience that will carry our team members through the life-cycle of our organization from hiring to retire,” says Spinx CEO. Spinx has partnered with PeopleMatter, a comprehensive talent management solution provider for the service industry, which is set to help automate and streamline the HR processes for Spinx’s 66 locations [...]
Prominently placed security cameras can help deter potential thieves and identify those who do steal. By Pat Pape, Contributing Editor. A store cashier pockets the $20 bill that a busy commuter hands him to pay for fuel. A shopper picks up a tube of lip balm and casually drops it into her purse. A customer [...]
Before executives at The Spinx Co. roll out a sales promotion to their 75-plus convenience stores in the Carolinas, they carefully review current point-of-sale (POS) sales data. “We’re able to pull all sorts of data by store, by category and by items,” said Bryan Zeiger, category manager for Spinx, who relies on the reports when [...]
In 2011, look for cause marketing to be a bigger trend. An expert panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. But it’s not enough just to pick a cause and throw together a promotion. Customers [...]
Convenience store owners should expect to embrace new technology and a fresh set of rules for communicating with today’s consumers as 2011 approaches. A year that witnessed a whirlwind of technological advancements proved that retail is all about change. The best retailers are embracing that change and diversifying their technology investments in order to stay [...]
epay, a division of Euronet Worldwide Inc. and a prepaid and payments processor in the U.S., is integrating with Radiant Systems to offer its prepaid and payments program through the Radiant Point of Sale for Petroleum and Convenience Retail. The Spinx Co. headquartered in Greenville, S.C., was the first retailer to transact on this newly [...]
Gaining market share has never been more important than it is today, when a tough economy is forcing customers to hang on to their money longer. This means that c-store retailers seeking new customers need to become aware of what specific groups need in order to improve their marketing strategies. One such group is the [...]
Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs [...]
TOP PERFORMERS Coca-Cola Co. PepsiCo ICEE (J&J Snack Foods) HONORABLE MENTIONS F’Real! Foods Dr Pepper (Dr Pepper Snapple Group) Slush Puppie (J&J Snack Foods) It’s little surprise that The Coca-Cola Co. and PepsiCo were ranked as top performers in the dispensed cold beverages category, but innovators like J&J Snack Foods and F’Real! are certainly [...]
A busy salesman on the way to his next appointment pulls into a Spinx convenience store to fill up his tank. It’s almost 1 p.m. and he hasn’t stopped since his day began just before 9 a.m. While pumping fuel, he glances at the color monitor built into the gas pump. He looks closer at [...]