Free Slurpees On “Purple Friday”

7-Eleven Inc. is celebrating people coming together by offering a free, small Slurpee drink on “Purple Friday” – Nov. 26. 7-Eleven wants to extend the fun of its Slurpee Unity Tour that visited 14 cities before arriving to Washington, D.C. for a Slurpee Summit.  On Nov. 26, or “Purple Friday” as 7-Eleven has dubbed the

The Science of Slurpee Flavors

Creating the many flavors of 7-Eleven Slurpees is a sophisticated process. That’s why at the Dr Pepper Snapple (DPS) Group Research & Development Center’s Plano, Texas, headquarters, a cadre of scientists, engineers, technical specialists, researchers and marketers work with the 7-Eleven Inc. Slurpee product team on the year-round job of keeping new flavors in the

Marketing the Beverage Bar

While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is proving to be quite profitable, thanks to a gross margin north of 50%. Although the slush-style drink was a c-store original, other retailers recognized its potential, and today, frozen beverages with a variety of names and logos

American Airlines Center Opens 7-Eleven Franchise

American Airlines Center (AAC) is in final negotiations with the Dallas-based convenience store chain to open a 7-Eleven store accessible from inside and outside the building, the Dallas Morning News reported. AAC, home to the Mavericks and Stars professional sports teams, plans to place the 7-Eleven at the arena’s northeast corner near its parking garage, could

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