The Many Hats of a Marketing Manager

As the sales and marketing manager for Jaco Oil Co., which runs 53 Fastrip stores in California and Arizona, Fred Faulkner’s job is a busy one. Faulkner holds the responsibility of buying for all categories, selecting in-store equipment from deli cases to fountain machines, shaping the deals for purchases, creating the point-of-sale for promotions and

Juices And Teas

TOP PERFORMERS Lipton (PepsiCo) Tropicana (PepsiCo) Minute Maid (Coca-Cola Co.) HONORABLE MENTIONS AriZona Beverage Co. SoBe (PepsiCo) While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and

Bottled Water

TOP PERFORMERS Aquafina (PepsiCo) Dasani (Coca-Cola Co.) Nestle Waters (All Brands) HONORABLE MENTIONS Fiji Evian (GBE) Bottled water continues to grow at an unprecedented pace and the category’s popularity is attracting the attention of more than just retailers. The focus on bottled water by revenue-hungry legislatures and environmental special-interest groups will remain an ongoing story

Fully Prepared Hot & Cold Sandwiches

TOP PERFORMERS Deli Express (E. A. Sween Co.) Landshire Inc. Pierre Foods HONORABLE MENTIONS Jimmy Dean (Sara Lee Foodservice) Lettieri’s (Hot Stuff Foods) Proprietary foodservice programs get a lot of love and admiration for their relentless innovation and ingenuity, and even branded fast-food concepts tend to get their share of attention from convenience operators who

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