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Small Shopper Concentrations Drive Product Launch Success

Findings from a new Catalina report underscore the importance of reaching and motivating the right customers when introducing new products. A new report published by Catalina, a provider of precise consumer-driven marketing, finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the

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Gaining Insights into Convenience Store Customers

MSA and Paradigm Sample, in partnership with Convenience Store Decisions, delve into c-store shoppers’ attitudes about buying seasonal and holiday candy. By Trish Temmerman, Contributing Editor. With Halloween and Christmas just around the corner, we are approaching that time of year when some of the most widely recognized seasonal confectionery items are purchased and consumed:

The Night They Burned Tobacco Down

Increases on cigarettes have put the category’s long-term viability in jeopardy. By Jim Callahan, Convenience Store Solutions I recently saw a statistic that declared tobacco was no longer king in convenience stores. While that is not yet true for most of us, it’s about to become an indisputable fact. The entire country now gets to

Divine Disruption

Here’s an entirely plausible scenario: At around 8 a.m. on a weekday, customers are lined six deep in front of the only open register at your suburban convenience store. The line has screeched to a halt because a deliveryman running late has flanked the clerk at the register and asked her to sign off on

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