7-ELEVEN, INC. CAMPAIGN

Politics Are Brewing at 7-Eleven

Fourth 7-Election presidential coffee cup poll gets underway. 7-Eleven is announcing its fourth 7-Election presidential coffee cup poll, where customers vote by buying a cup that represents their preferred candiate. In past years, millions of everyday Americans have participated in the 7-Election vote as they go about their daily routines. While many states offer early

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Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

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Save-A-Lot Increases Brand Awareness Through Nationwide Tour

Save-A-Lot visits a handful of U.S. cities to let consumers know about the savings they can make at their stores. Save-A-Lot launched its 2012 Fuel Your Family Road Trip on Friday in Orlando, Fla., to raise awareness of its business. This marks the second year of the Save-A-Lot Fuel Your Family Road Trip. Two Save-A-Lot

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Kangaroo Express Hands Out Hot Dogs

Kangaroo Express promotes its foodservice by handing out free hot dogs on National Hot Dog Day. The Pantry Inc. celebrates National Hot Dog Day this upcoming Monday, July 23, by offering a free hot dog to every guest at its 1,160 grill-ready Kangaroo Express c-stores. The Kangaroo Express invites customers to stop by participating stores

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Wawa Celebrates Grand Opening of First Florida Store

Five Wawa stores are scheduled to open in five weeks in the Orlando area, with the chain forecasting 100 stores for the Orlando/Tampa markets in the next five years. Wawa Inc. today announced a milestone in its company’s history—the grand opening of its first store in the state of Florida. Located directly across from SeaWorld

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Arco’s ampm Sponsors Alianza de Futbol Event

“ARCO’s ampm is proud to support the next generation of soccer superstars,” says ampm spokesperson. Convenience store chain ampm, has been named the official retail convenience store sponsor of the 2012 Los Angeles Alianza de Futbol events. “It’s exciting to be able to support Hispanic soccer with this sponsorship opportunity,” said Donna Sanker, ampm vice

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WilcoHess Partners With OpenStore by GasBuddy

“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by

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7-Eleven Celebrates 43 Years in Canada

For the 13th consecutive year, Manitoba has been crowned the Slurpee Capital of the World for having the highest average number of Slurpee cups sold per store in a region. It has become a long-standing and much-anticipated tradition. Each summer, 7-Eleven Canada serves up hundreds of thousands of free Slurpee drinks to toast the company’s

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7-Eleven Celebrates 85 Years In Business

7-Eleven hands out free Slurpee drinks for its 85th birthday, along with a big summer sweepstakes of offers for customers. 7-Eleven prepares for its birthday on July 11, where participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m. Slurpee drinks are a summer tradition

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7-Eleven Launches Operation Chill

7-Eleven and local police reward kids for good behavior with Slurpee coupons. 7-Eleven and local police team up this summer in Operation Chill where police will cite kids and teens who have good behavior, and reward them with a “Free Slurpee” coupon. The c-store retailer plans to distribute 1 million coupons to more than 600

HuntBros

Quik Stop, Hunt Bros. Kick Off Kentucky Race Weekend

Event to include free pizza and autograph session with NASCAR’s Kevin Harvick. Hunt Brothers Pizza is kicking the Kentucky race weekend into high gear with free pizza, remote control racecar driving and an autograph session with NASCAR driver Kevin Harvick at the Mini-Wheelin’ with Kevin Harvick event June 28 from 1 p.m. to 5 p.m.

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TA Honors Military For Independence Day

TravelCenters of America serves free, home-cook style meals to veterans who served the nation on July 4. TravelCenters of America (TA) wants to invite veterans and active duty military to enjoy a free meal on Independence Day, July 4 at participating TA ad Petro Stopping Centers sit-down restaurants. The company plans to honor the men

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Valero Offers Free Music And Movie Nights

Customers get a choice of a free Billboard MP3 download or a Redbox movie night with each 44-ounce fountain drink. As summer heats up, Valero Retail Holdings Inc. Corner Store locations are giving a gift of FREE music or FREE movie nights with every 44-ounce fountain drink purchase. Corner Stores are ready to give away

MilkyWay Choc Ice Cream Bars

Ice Cream Truck Tour Celebrates Milky Way Chocolate Ice Cream Bars

Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way

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Sunoco Launches Summer Fuel Rewards Program

Sunoco to give away fuel cards to loyal customers who promote the business this summer. Sunoco is kicking off its eighth annual Free Fuel 5000 to give one lucky driver 5,000 gallons of Sunoco fuel. Sunoco wants to reward customers who sport familiar Sunoco: Official Fuel of NASCAR decal on their automobiles between June and

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Kum & Go Customers Get Their Game On

Kum & Go lets customers suggest game ideas for the chain to host during the summer season. Kum & Go customers are getting playful this summer as they submit game ideas in the c-store chain’s latest “Thirst For Victory” contest. Catherine Huggins, spokeswoman for Kum & Go, told CSD that the contest allows customers to

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Creating A Branding Game Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced

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Jiffy Mart Launches Cups That Count

Proceeds from cup sales help local schools. Westminster, Md.-based Jiffy Mart, a division of Tevis Oil has announced its new “Cups That Count” program in an ongoing effort to contribute to the welfare of the communities in which it does business. Each Jiffy Mart location will feature a 20-ounce travel mug stamped with “The Cups

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BP Stands By Team USA

BP helps U.S. consumers experience the London 2012 Olympic and Paralympic Games through advertisement, tours and giveaways. BP Products North America Inc. plans to support Team USA during the London 2012 Olympic and Paralympic Games. “With 23,000 employees in the U.S. BP is honored to be a part of the Team USA family, and we’re

From left: Chris Giacabone (COO), Bill Reilly (Sr. VP of Marketing),  John Graham (prize winner) and Arie Kotler (CEO)

Fas Mart Awards Customer $10,000

The Sip, Scratch & Win promotion runs through July 31 at all Fas Mart and Shore Stop stores. A lucky Fas Mart customer received a $10,000 check at the Montpelier Virginia Fas Mart Store for winning one of two $10,000 grand prizes in the Sip, Scratch & Win Instant Win Game taking place in all

Gilbarco

Gilbarco Veeder-Root Personalizes Loyalty

Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs. Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System.  This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation

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Safeway Launches “Just for U” Digital Savings

Safeway’s Just for U digital savings is an easy-to-use online and mobile savings tool that offers a fast and convenient way to save money through relevant coupons and personalized offers. To make grocery shopping easier and provide great savings, Safeway has launched the Just for U program in the company’s Oregon and Washington divisions. Just

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Wawa Fundraises for Children’s Miracle Network

Three-week campaign to benefit nine children’s hospitals. Now through May 27, Wawa stores are asking customers to donate either $1, $3 or $5 to support Children’s Miracle Network Hospitals, a charity that raises fundsfor 170 children’s hospitals. All of the funds raised will go to support the nine Children’s Miracle Network Hospitals located in the

CITGO PETROLEUM MISS MICHIGAN

CITGO Helps “Clean The D”

More than 300 volunteers join together to improve a 27-mile portion of the Eight Mile Road. Volunteers from CITGO Petroleum Corp., local CITGO marketers and retailers, Eight Mile Boulevard Association (8MBA) and the Miss Michigan Organization came together on May 5 for the 16th annual “Clean the D” event to improve a 27-mile segment of

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Chevron ExtraMile Launches New Battleship Game

Consumers can visit West Coast Chevron ExtraMile locations for chances to win thousands of instant prizes. Chevron ExtraMile has launched a new Battleship Commander Instant Win Game in support of Universal Pictures’ upcoming Battleship. Now through June 30, each visitor to participating ExtraMile locations in California, Oregon and Washington can request a game card with

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