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Local Store Marketing: Overcoming Retail Wallpaper

By John Matthews, founder and president of Gray Cat Enterprises Inc. Ever drive down the road and out of the corner of your eye you catch a glimpse of a 20-foot pink gorilla in a bathing suit on top of a store? That is a retailer attempting to overcome what I call the “retail wallpaper

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Retailers Urged to Lighten Up

While LED lighting has helped many businesses reduce their carbon footprint, each retailer must decide if the endeavor is a worthy long-term investment. By Pat Pape, Contributing Editor. During holiday season 2011, the 74-foot Norway spruce in New York City’s Rockefeller Center was covered in 30,000 multicolored light-emitting diodes (LED). Those glowing decorations were an

Lighting the Way

Best Practices for Reducing Operating Costs There is a lengthy list of general maintenance items retailers should have to maximize cooler efficiency. Jerry Lawson, national manager for Energy Star Small Business and Congregations Network, a division of the U.S. Environmental Protection Agency in Washington, recommended the following no-cost tips that are designed to help reduce

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