AllOver Media acquires GSA Media to gain dominance in the fast-growing gas station advertising market. AllOver Media Inc. recently acquired GSA Media, a division of Brite Media Group, to solidify its place in the gas station advertising market. Tony Jacobson, founder and CEO for AllOver Media, said this acquisition is important for the company’s plans
Vendgogh’s vending system allows customers to purchase cold drinks at the pump. Douglass Distributing Retail Co. is partnering with Vendgogh LLC to pilot gas island vending at their Lone Star Food Store No. 50 in Sherman, Texas—the first installation of its kind in the state of Texas. Vendgogh’s patented, UL-approved vending systems integrates seamlessly with
Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs. Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System. This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation
“Premium online advertising can drive brick-and-mortar sales by both increasing brand loyalty and gaining new customers from competitors,” says cofounder of Legolas Media. Demonstrating the power of highly-targeted, online advertising to drive brick-and-mortar sales, a massive multi-brand study has found consumers targeted via premium Websites resulted in an 18% in-store sales lift versus non-targeted shoppers.
Applause TV allows PC&F to entertain customers, while providing advertising and couponing to enhance site-specific promotions. Pacific Convenience & Fuels LLC (PC&F) is set to install Gilbarco Applause TV with Outcast as the standard digital forecourt marketing solution for its new locations. PC&F already has systems installed at some California and Colorado locations and is