People who closely bond with a brand identity are more likely not only to repurchase what they bought, but also to buy related items of the brand, to recommend the brand to others and to resist the lure of a competitor's price promotion.

The Business of Branding

With companies across all retail channels vying for convenience customers, the pressure is on c-store operators to protect their market share. By Greg Ehrlich, Contributing Editor. As the convenience store industry continues to evolve, one area that is demanding greater attention is brand image. Once a concern primarily for larger chains, brand image is a

convenience store forecourt

Driving Business with Branding

As competition increases from drug stores, fast-food restaurants and coffeehouse, communicating a clear branding strategy is timely and vital. The forecourt is more important than ever, especially as gas prices are rising at a fast clip. Fewer trips mean fewer opportunities to market through the forecourt, so retailers must use every strategy to drive store

caseyslogo

Casey’s Reports Q3 Results

Q3 earnings were impacted by compressed margins due to a competitive cigarette environment, rising commodity costs and increased operating expenses related to store openings. Casey’s General Stores Inc. has reported $0.34 in basic earnings per share for the third quarter of fiscal 2011 ended Jan. 31, 2011, compared to $0.34 for the same quarter a

GULF

Gulf Oil Returns To Nashville

Framingham, Mass.-based Gulf Oil is returning to Nashville, Tenn., for the first time in 25 years, the Nashville Business Journal reported. Gulf Oil has partnered with Nashville-based Tri Star Energy to rebrand 21 area gas stations. The stores are being co-branded, maintaining Tri Star’s Daily’s brand. Eleven sites are already complete. The rebranding is expected

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