JohnMatthews

Local Store Marketing: Product Sampling

By: John Matthews, founder and president of Gray Cat Enterprises Inc. If you feed them, they will come…. One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products.  If your retail establishment is foodservice, your customers will want to taste the product.

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CJ Crunk Grows Distribution

Gila Brew Co. LLC’s CJ Crunk, a premium-flavored malt beverage, is expanding distribution to include more U.S. states due to high consumer demand since its return to market two months ago with brand new adult-packaging and refreshing flavors. Distribution now includes Florida (Brown Distributing Co. Inc.), Illinois (Town & Country Distributors, Chicago Beverage Systems, and

JohnMatthews

Local Store Marketing for Retailers

By John Matthews, founder and president of Gray Cat Enterprises Inc., www.graycatenterprises.com. In today’s tough economy, the fight for share-of-customer by retail stores to effectively capture sales has never been fiercer. Retail stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive retailers that go

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