DC

Diet Coke Gets Makeover

This fall, Diet Coke is re-introducing its stylish cropped logo design for its aluminum can just in time for fashion week, and launching a new, refreshed ad campaign. The campaign is the latest evolution of Diet Coke’s iconic “Stay Extraordinary” platform and features a modern, bold look on the Diet Coke can, a series of

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COMBOS Promotes Manliness In Cities

Oklahoma City ranked No. 1 in Mars Chocolate North America’s fourth annual COMBOS “America’s Manliest Cities” study. According to the study, from its stellar hoops to its love of pick-up trucks, Oklahoma City represents the best of being a man. COMBOS partnered with Bert Sperling, research expert behind “Best Places to Live” studies to develop

Heineken

Heineken and James Bond Sign Global SKYFALL Partnership

HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise.  The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL.  This is the 23rd

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Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

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Dos Equis Named Beer Brand of the Year

“We’re delighted that Dos Equis has been recognized by our trade partners as a brand with scale and high margins supported by innovative marketing,” says Dos Equis spokesperson. Market Watch has awarded Dos Equis, a premium Mexican beer in the U.S. and perennial favorite of the Most Interesting Man in the World, its Beer Brand

Hershey’s Milk & Milkshakes Sponsors Autism Speaks

Hershey’s Milk & Milkshakes presented Autism Speaks, the nation’s largest autism science and advocacy organization, with a donation of $19,800 before the start of the Autism Speaks 400, a NASCAR Sprint Cup Series stock car race held annually at Dover International Speedway in Dover, Del. Hershey’s Milk & Milkshakes, a new line of single-serve milk

Slim Jim To Sponsor Wrestlemania XXVI

Slim Jim, a ConAgra Foods brand, has signed on to be the Official Meat Snack of World Wrestling Entertainment (WWE) and is the presenting sponsor of WWE’s WrestleMania XXVI, in Glendale, Ariz. on March 28 and SummerSlam, in Los Angeles on Aug. 15. As part of the deal, WWE Superstar Edge will serve as a

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