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NJOY Kings Launches Nationally With NYC Party

Electronic cigarette maker NJOY celebrated the nationwide launch of its newest electronic cigarette, the NJOY Kings, with an impressive gala at New York City’s historic Jane Hotel. The release of the NJOY Kings is the realization of NJOY’s commitment to innovation. From a technology standpoint, NJOY continues to build its business by leveraging award-winning technology

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Circle K Enters Agreement With NJOY

Circle K focuses on evolving its sale of e-cigarettes through a partnership with NJOY. Circle K entered a partnership with NJOY electronic cigarettes for chain-wide corporate store distribution in 3,100 U.S. retail locations as of August 2012. Circle K has been an early leader in the e-cigarette category, and this new partnership further strengthens NJOY’s

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E-Tobacco Shows No Signs of Slowing

Although the electronic cigarette category in the U.S. is barely five years old, a dizzying number of brands are vying for the attention of retailers—and more are entering the fray just about every day. By Marilyn Odesser-Torpey, Associate Editor In a report released in May, UBS Investment Research likened the chaotic e-cigarette category to the e-commerce

Electronic Cigarettes

Convenience store retailers are all too aware of the many problems related to selling cigarettes. Ever-increasing taxes equal lower profit margins, smoking prohibitions reduce retail sales, not to mention fire hazards, odor, and of course, health problems. NJOY changes the old paradigm for the better. It is a rechargeable electronic cigarette used by more than

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