acquisition

Nielsen Acquires Perishables Group

With acquisition Nielsen looks to accelerate its work to integrate total-store information, providing a holistic picture of wall-to-wall activity within the store, notes CEO. Nielsen has acquired the Perishables Group Inc., an industry expert in fresh food consulting and category development. The move solidifies Nielsen’s position as the leader in total store reporting and analytics

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What’s On Your Customer’s C-Store Shopping List?

Jeff Weghorst, director of merchandising at dunnhumbyUSA. One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a loyal

Flat Holiday Sales Ahead?

As U.S. consumer confidence cautiously edges upward, The Nielsen Co. predicts consumer holiday spending to closely reflect 2009 spending with flat dollar sales at approximately $89 billion, and flat to declining unit sales, down .15%. “As we approach the holiday season, consumer confidence is up slightly, but below pre-recession levels,” said James Russo, vice president,

Why Product Assortment Delivers

More than 50% of U.S. consumers told The Nielsen Company they are likely to shop elsewhere if they notice a reduced selection of consumer packaged goods (CPG), while nearly half of retailers indicate continued plans to decrease assortment. So far, most consumers haven’t observed assortment changes with only 7% reporting a noticeable reduction in product

A Changing Landscape for CPG Retailers

The Nielsen Company’s Retail 2015 Forecast, revealed at its Consumer 360 Conference this week, showed the pace of change is accelerating as technology, marketing trends and retail formats converge to redefine how consumer packaged goods (CPG) retailers and manufacturers interact with consumers. By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners

Getting Back to Beer Basics

Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million

Nielsen Reveals New Retail Trip Trends

Nielsen released a list of overall shopping trends hitting the retail market. Among them, the downward trend of consumers shopping less reached a new low in February, with a 4% year-over-year decline in monthly all-outlet shopping trips. (All outlets included: supercenters, club stores, grocery stores, dollar stores, drug and mass merchandisers.) Retailers are focusing more

The Nielsen Co. Reveals Generational Shopping Habits

The Nielsen Company recently analyzed the shopping habits of four key generations (Greatest Generation, Boomers, Gen X and Millennials) to understand generational differences in purchasing practices and gain insights into opportunities for CPG companies.   Results showed that the Greatest Generation consumers, shaped by the Great Depression and World War II frugality, are the most

Customers Stock Up For The Super Bowl

  A recent survey by The Nielsen Company, a global information and media company, found that nine out of 10 households plan to watch Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar. And for their home viewing, only 5% of households expect

Healthy Options Push Salty Snacks

TOP PERFORMERS Frito Lay Cheez-It (Kellogg’s) Chex Mix (General Mills) HONORABLE MENTIONS Combos (Mars) Cape Cod (Lance) Pringles (P&G) The down economy has inspired a consumer trend toward eating in and choosing less expensive home-entertainment options, which has been a boost to the salty snacks category. Customers are likely to choose snacks they perceive as

Demand Grows for Juices and Teas

Tea Truths The U.S. is the birthplace of iced tea. More than 80% of tea consumed here is still sold as an iced drink. Tea sales in the U.S. are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories, according to Worldteaexpo.com In the U.S., 37% of consumers prefer

7-Eleven Rolls Out Iced Coffee Program

7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand

Packaged Healthy Snacks

TOP PERFORMERS Chex Mix (General Mills) Planters Trail Mix/Sunflower Seeds (Kraft Foods Inc.) Kellogg’s Special K Nutra Grain Bar HONORABLE MENTIONS Gardetto’s (General Mills) Keebler (Kellogg Co.) While some retailers are still debating whether they should add healthy snacks to their product mix, others are creating entire programs based on healthier concepts. Entire brands, in

Isotonics and Energy Drinks

TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray

Beer

TOP PERFORMERS Anheuser-Busch Cos. Inc. MillerCoors Heineken USA HONORABLE MENTIONS Mike’s Hard Lemonade Samuel Adams (Boston Beer Co.) Corona (Crown Imports) The economy may be slowing, customers may be spending less, but beer sales remain solid at convenience stores. A recent report by AC Nielsen shows beer sales are least affected by the current poor

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