Mars Chocolate North America’s iconic DOVE Brand Chocolate is set to be the first mainstream chocolate brand in the U.S. to bear the Rainforest Alliance Certified seal on its dark chocolate products. Beginning in the fall, DOVE Brand Silky Smooth Dark Chocolate will source 100% of its cocoa volume from Rainforest Alliance Certified farms, and [...]
Mars Chocolate North America has released the new Marathon Smart Stuff Bar, which is a healthful snacking solution that provides balanced nutrition for active minds and bodies. The product was developed in June 2011 to help teens and young adults make smarter snack choices when returning to school this fall. The snack bars include wholesome [...]
Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers. [...]
Ice cream consumers now can combine their love for sweet chocolate, peanut butter and savory peanuts with the new DOVEBAR Peanut Butter Swirl Ice Cream with Milk Chocolate. The fusion of peanut butter with chocolate has long been a favorite, and with new DOVEBAR Peanut Butter Swirl with Milk Chocolate, consumers can “Crack into an [...]
Retailers, get ready to fire up your salty snack sales with the zesty combination of Buffalo wing sauce and blue cheese surrounded by a crunchy pretzel exterior in new COMBOS Baked Snacks/Buffalo Blue Cheese Pretzel. This new, limited-edition item joins COMBOS’ seven permanent flavor combinations for just six months. This cheesy, crunchy snack is made [...]
Exclusive Web site for c-store operators now offers retailers a chance to win a trip for two to Daytona. C-store operators are speeding to the new 2011 Fantasy Racing program on Mars24seven.com, a site launched in spring 2010 and designed exclusively for c-store operators as a resource center with everything needed to create, enhance and [...]
“From connecting with NASCAR fans to engaging our retail partners, our partnership with Joe Gibbs Racing has proved to be tremendously successful,” says Mars spokesperson. Mars Inc. announced its continuing its partnership with Joe Gibbs Racing (JGR) through a new multi-year deal. The deal extends the winning partnership that has brought the No. 18 Toyota [...]
Escape to the tropics with the island flair of new Twix Coconut Cookie Bars. Just in time for Easter and summer, this new limited-edition item combines the sweet, exotic taste of coconut blended into Twix Brand caramel, atop a crisp cookie bar, coated with milk chocolate. The product features bright, beach-themed packaging and eye-catching displays [...]
Mars Chocolate North America announced that Joseph Haus of Phoenix was selected as the grand prize winner of M&M’S Brand “MOST COLORFUL FAN of NASCAR” Contest. Haus topped more than 6,000 other colorful NASCAR fans who entered the contest, held between Memorial Day and Labor Day, by uploading his colorful photo to NASCAR.com/MostColorfulFans, showing his [...]
Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is [...]
Mars Chocolate North America has launched a new Web site exclusively for convenience store operators. Mars24seven.com is a resource center with everything c-store operators need to create, enhance and maintain a successful candy aisle and to help drive overall store sales. With the click of a mouse, c-store operators have all the information in front [...]