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Local Store Marketing: Charities

By John Matthews, Founder, Gray Cat Enterprises. Some of the local store marketing strategies that I have highlighted over the past year are designed to increase awareness and sales for your brand, others because it’s the right thing to do. Working with charities over a period of time enables you to give back to the

NFC-payment

Preparing for Future Payment Systems

First it was PCI, now retailers have to prepare for the widespread launch of Near Field Communications, which is expected to become a widely used system for making payments by smartphone in the U.S. By Howard Riell, Associate Editor. The convenience store industry is increasingly turnings its gaze outdoors to the forecourt, not only for

CSD Presents the Foodservice Webcast Series

As competition heats up and consumers adjust their away-from-home consumption habits it’s critical to continuously refine your programs and strategies in order to drive profitable and sustainable growth. For the third consecutive year, Convenience Store Decisions, is proud to offer its FREE two-part Foodservice Webcast Series. Part II: June 17, 2010 2:00 PM EDT Foodservice

Foodservice Flexibility

Few items that c-stores carry personify the industry’s mission more fully than sandwiches and wraps:  convenient, colorful, fast, tasty, inexpensive and full of impulse-sale potential. But the fact that consumers can also find them everywhere—from Wal-Mart and Barnes & Noble to Starbucks and every local grocery and convenience store in between—means operators have to get

Reaching Your Target Audience

When times are good, you should advertise. When times are bad, you must advertise. There’s no doubt we’re trudging through some tough times—it’s been this way for at least the past year. And there’s certainly no “crystal ball” to tell us when it’ll all be over. We might pull out of this down cycle sooner

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