CustomerServiceLarge

Study Shows Online Targeting Grows In-Store Sales

“Premium online advertising can drive brick-and-mortar sales by both increasing brand loyalty and gaining new customers from competitors,” says cofounder of Legolas Media. Demonstrating the power of highly-targeted, online advertising to drive brick-and-mortar sales, a massive multi-brand study has found consumers targeted via premium Websites resulted in an 18% in-store sales lift versus non-targeted shoppers.

Export 'A' Smooth Taste LEP Press Release

Energize Your Cigarette Sales

JTI U.S.A. introduces Export ‘A’ Limited Edition Packs—the only beveled edge 72-millimeter 20’s pack offered in the U.S.A. Crafted using premium, 100% Virginia leaf tobacco with no added flavors, Export ‘A’ Smooth Taste is now available in four stylish and distinct limited edition pack designs —all in one carton. Supported by the JTI U.S.A. Field

FINITI-1

FIN Electronic Cigarettes Launches Nationwide Ad Campaign

“With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb,” says chief branding officer for Finiti Branding Group. FIN Electronic Cigarettes has launched a brand awareness campaign with full page ads in Rolling Stone magazine. The campaign features a series of full-page print advertisements

burger

The 2012 Convenience Store Foodservice Report

Top-quartile chains continue to post strong sales across all food segments, while retailers express confidence for healthy category growth throughout 2012. By David Bishop, Contributing Editor. We all know times are tough. The consumer is looking for greater value at a time when retailers are focusing on being competitive without losing their shirts. Retailers recognize

Smokingel-CSD4-2

Smoking Alternative

Times are tough for smokers when they are in areas where they cannot light up. New SmokinGel is a cigarette alternative in the form of a hand gel. It gives customers the real cigarette experience when they easily rub a little gel on their hands. SmokinGel rubs in clear, has a pleasant scent, truly mimics

MMs Theater Box

Summer Candy Promotion

Mars Chocolate is introducing Summer Movie Mania, a promotion set to run June-August 2012, that provides consumption incentives across retail channels during the summer movie months by helping customers save money at the movies and enjoy the breadth of the Mars Chocolate Brand. Six Mars Chocolate brands: Snickers, M&M’s, Twix, 3 Musketeers, Milky Way and

Heineken

Heineken USA Names New Senior Brand Director

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager.  In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

Shell Kicks Off 2010 With New Campaign

Shell, building off the momentum of the Shell Nitrogen Enriched Gasolines launch in 2009, is kicking off 2010 with a multi-million dollar, multi-faceted marketing campaign to continue educating consumers on the benefits of using Shell Nitrogen Enriched Gasolines, including the premium grade Shell V-Power gasoline. Through exciting national advertising, grocer rewards programs, quarterly PR engagements

FDA Looks at Future of Tobacco Products

Confusion Reigns Supreme C-store operators aren’t the only ones left scratching their heads by the Food and Drug Administration’s (FDA) first foray into tobacco regulation.During the FDA’s teleconference, Catherine Lorraine, a lawyer for the administration, said, “I just want to draw your attention to the portion of the definition of a cigarette, which specifically refers

css.php