Gulf Oil Enters Virginia

Gulf Oil signaled its return to Virginia this month by announcing a branded distributor partnership with Milo C. Cockerham Inc. Cockerham plans to begin rebranding several former Chevron motor fuel outlets in southwest Virginia to the new Gulf “Sunrise” image. This is the first time since 1986 that a Gulf Oil branded gas station will

Rite Aid Debuts New Rewards Program

Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card

iPhone App Locates Pilot Travel Centers

Professional drivers and motorists can now locate the nearest Pilot Travel Center anywhere in North America with a new free iPhone application introduced this month. “We appreciate the fact that many loyal Pilot customers only look for Pilot Travel Centers when they are on the road, and this online tool makes it very easy to

New Software Monitors Gas Island Vending

Vendgogh LLC has announced the first release of its VendTrack network monitoring software, which enables c-stores to monitor the operations of Vendgogh’s integrated gas island vending systems. Vendgogh’s gas island vending solution helps convenience stores sell cold drinks to gas-only customers who typically stop for gas but don’t go into the store. Research has shown

Shells Launches New Shell Drive For Five Card

Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with

ExxonMobil Sweepstakes To Award Smart Fortwo Coupes

Exxon and Mobil retailers and Citi are giving cardholders the chance to win a 2010 smart fortwo coupe each week through the ExxonMobil Personal Card “Win a smart fortwo Sweepstakes.” From April 1 through June 30, a new winner will be drawn every week. In addition to the weekly car giveaways, consumers will also have the chance

Speedway Ranked Nation’s Top Gasoline Brand

Speedway has been ranked as the nation’s top retail gasoline brand for a second consecutive year.   According to the 2010 EquiTrend Brand Study conducted by Harris Interactive, Speedway is the highest ranked gasoline in overall brand equity. The EquiTrend study evaluates key metrics including: equity, customer connection, commitment, energy, brand behavior, brand advocacy and

Leveraging Loyalty

Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its

Wilson Farms Adds ACH Debit Card with Multiple Rewards

Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson

Outsite Networks Completes Loyalty Certification for Verifone

This certification allows Outsite Networks to integrate directly with the terminal loyalty ports and offer loyalty partners the additional capabilities of special member pricing, price roll back and stored cash-value rewards. “Our loyalty solution opened the possibility of loyalty across varied combinations of POS equipment because it works with every make and model POS equipment

Kroger and Shell Kickoff Grocer Rewards Program

The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores.  Beginning on Feb. 15, Kroger and

BP Aims To Offer Price Rollback Technology Network-wide

BP Products North America Inc. plans to be the first fuel company in the U.S. to deliver price rollback technology that awards instant cents-off-per-gallon savings at the pump to consumers throughout its BP-branded network. As of Jan. 31, more than 350 eligible sites have begun the BP-funded and managed technology deployment process with the remainder of

Set Your Sights on Loyalty

Catalina Marketing and Outsite Networks have partnered to bring brand-sponsored loyalty offerings to convenience stores. Catalina Marketing, the innovator and leader in consumer-focused marketing, delivers compelling and relevant in-store promotions. The marketing company partners with grocery, drug, mass and convenience retailers to provide the best money-saving incentives for your customers. Catalina offers 25 years of

CVS/pharmacy Delivers More Rewards

CVS/pharmacy’s ExtraCare rewards program is paying off for customers. Cardholders received a combined total of more than $1.9 billion in savings and rewards throughout 2009 by using their ExtraCare card each time they shopped at CVS/pharmacy or online at CVS.com. “In 2009, Americans continued to cut costs and look for new ways to help stretch

Ronald Samuel Wins Sunoco’s “Free Fuel 5000”

Sunoco has awarded 5,000 gallons of gasoline to the winner of its 2009 Free Fuel 5000 promotion, Ronald Samuel. As the official fuel of NASCAR, Sunoco’s “Free Fuel 5000″ promotion offered millions of Sunoco customers a decal identical to the ones on every racecar in NASCAR’s three top series. By getting spotted with a decal

Nice Guys Do Finish First

Congratulations to Nice N Easy Grocery Shoppes, Convenience Store Decisions’ 2009 Convenience Store Chain of the Year. The Chain of the Year award remains the oldest and most prestigious award in the industry. This year is our 20th anniversary of presenting the distinction to a deserving chain and we’re honored to have recognized some of

Speedway SuperAmerica Presents a Unified Front

SuperAmerica won CSD’s Chain of the Year award in 1991, and Speedway was recognized with that honor six years later. In 1998, the two convenience store chains merged to form Speedway SuperAmerica LLC, which is owned by Marathon Oil Corp. Today, Speedway SuperAmerica, which is based in Enon, Ohio, is made up of more than

Neighbours to the North

Since receiving CSD’s Chain OF THE YEAR award in 2002, Petro-Canada has seen multiple changes. The most significant has been the merger between Suncor Energy Inc. and Petro-Canada, which was finalized in August of this year. While the company operates under the Suncor Energy name, it maintains the trusted Petro-Canada brand for its refined products

Opportunities Abound

The NACS Show is my annual reminder of just how much innovation exists among the many talented retailers and suppliers I communicate with every day. I expect this year’s show—amazingly the 14th of my career—to be one of the most interesting I’ve ever attended. While the event has so much to offer, a black cloud

Cultivating Customers Through Loyalty

Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward

When One Size Fits All Doesn’t Fit

I have always been a c-store guy, I just did not realize it until I became affiliated with this publication and started paying more attention to the intricacies of the segment.  Thanks to my wife, I rarely go to the grocery store anymore–she actually likes the experience. I also rarely take the time to enjoy

Pizza

TOP PERFORMERS Hunt Brothers Pizza Freschetta (Schwan’s) Hot Stuff Foods HONORABLE MENTIONS Piccadilly Circus Pizza Red Baron (Schwan’s) With menus that are customizable to a broad array of tastes and budgets, pizza programs have long been a go-to solution for convenience retailers who want foodservice solutions that deliver immediately profitable models, not to mention proven

Remerging Technology?

Zip back to Nov. 4, 2008, when CNN newscaster Wolf Blitzer seemed smitten by some techno-spice his network rolled out during its coverage of the presidential election. It went like this: A 3D image of a CNN correspondent in Chicago was beamed to the network’s New York headquarters, where she appeared in-studio as a hologram.

css.php