Easy Trip Launches Digital Marketing Platform

Easy Trip Launches Digital Marketing Platform

Easy Trip Convenience Stores are dedicated to customer service. As part of that strategy, the Ohio chain has introduced a new mobile app and fresh Websites to fast forward into the mobile, social and digital worlds. A newly launched client with OpenStore by GasBuddy, Easy Trip is thriving with the new technology that includes a [...]

Retail Gasoline Prices Slide to Seven-Month Low

Retail Gasoline Prices Slide to Seven-Month Low

By Brian L. Milne, Refined Fuels Editor, Telvent DTN Retail gasoline prices are at seven-month lows which equates to the decline in gasoline futures trading, with the gasoline contract having tumbled to its lowest level since mid-February. Lower wholesale costs are still moving through the supply chain, so the decline in pump prices will continue [...]

Sheetz Opens New West Virginia Location

Sheetz Opens New West Virginia Location

As part of the grand opening, Sheetz plans to make a donation to Special Olympics West Virginia. Sheetz is set to open a new store in Beaver, W.Va., Thursday, Sept 22 at 810 Ritter Drive—marking the second Sheetz location in this area to open this year. The first location opened in Beckley on Robert C. [...]

Instant Rewards for Fuel Customers

Instant Rewards for Fuel Customers

With gas prices again on the rise, consumers are pumped about loyalty programs that offer discounts on gasoline. By Pat Pape, Contributing Editor. Today’s competitive retailing environment makes it tough to attract and keep customers, so convenience stores are turning to loyalty programs that allow the faithful to earn points as they shop and redeem [...]

ConocoPhillips Begins Rolling Out KickBack Loyalty Program

ConocoPhillips Begins Rolling Out KickBack Loyalty Program

ConocoPhillips is officially rolling out the KickBack Points Coalition Loyalty Program to branded marketers through a series of Road Show meetings starting today in Seattle. The meeting in Seattle will be the first of 28 Road Show meetings starting on the West Coast, before moving into the other ConocoPhillips markets. This program is a turnkey [...]

Sheetz Joins Luzerne Community

Sheetz Joins Luzerne Community

Sheetz opens a new c-store in Luzerne County, Pa., while also giving hundreds of dollars to new customers anticipating the store’s opening.  Sheetz is opening its first location in Sugarloaf, Pa., today at 551 Route 93.  Excitement is high for this store’s opening since there is a prize for the first 50 people in line [...]

Rutter’s Reveals Winners For Summer Contest

Rutter’s Reveals Winners For Summer Contest

A loyal Rutter’s customer wins big in the chain’s “Register, Scan and Win” contest. Summer is heating up in Central Pennsylvania thanks to more prizes being awarded to loyal Rutter’s customers in the “Register, Scan and Win” contest. Among the winners was Joshua Welty, of Red Lion, Pa., who won a free month of gas. [...]

Food Lion Expands In South Carolina

Food Lion Expands In South Carolina

Food Lion unveils six new stores it acquired from grocery store chain Bloom, and assures customers it plans to offer as many of Bloom’s key products as possible. The Food Lion is increasing its business in Greenville, S.C., with the opening of  six new stores it acquired from grocery chain Bloom. Seven Bloom stores in [...]

Empowering Loyalty Customers

Empowering Loyalty Customers

Retailers are energizing their rewards programs and using social media to keep loyalty customers active. The modern loyalty program may be 28 years old, but in a saturated market, chains are turning up the creativity to gain customer attention by pushing game-based promotions, cause marketing, discounts on fuel and using social networking to drive interest. [...]

Catchfire Media To Manage Social Networking For Casey’s

Catchfire Media To Manage Social Networking For Casey’s

Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores. “We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart, [...]

Murphy USA Attracts Customers Through Whrrl

Murphy USA Attracts Customers Through Whrrl

Murphy USA, a national gas station and convenience store chain co-located at Walmart, has partnered with Warner Bros. and is driving business with a social networking campaign through Whrrl, Mobile Commerce Daily reported. When customers check in on Whrrl- a Web site where people can find friends that share their real world patterns-at one of [...]

7-Eleven Announces Access 45 Campaign

7-Eleven Announces Access 45 Campaign

7-Eleven Inc.’s Slurpee Nation members currently have a chance to win a new prize each day from two of the biggest videogame publishers-Electronic Arts Inc. (EA) and Ubisoft. 7-Eleven stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor, EA SPORTS MMA and [...]

Georgia Customers To Save at the Pump

Georgia Customers To Save at the Pump

The Kroger Co., and Shell are expanding their joint rewards program to give metro Atlanta and Northern Georgia area customers the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card. Beginning Oct.25, every time Kroger customers in the [...]

Kum & Go Debuts Go Kup

Kum & Go Debuts Go Kup

Kum & Go’s “Name Our Cup” Contest winner has been announced. Brad Gerndt of Nevada, Iowa won for his entry name Go Kup. “We are excited to have a name for our 32-ounce fountain cups—Go Kup,” said Kevin Krause, senior vice president of Kum & Go, which operates more than 435 convenience stores in 11 [...]

Sunshine Rolls Out New Technology At 100 Sites

Sunshine Rolls Out New Technology At 100 Sites

Sunshine Gasoline Distributors Inc. of Doral, Fla. is rolling out Gilbarco Encore S dispensers, Passport point-of-sale (POS) systems and Veeder-Root TLS-450 tank gauges at 100 sites. “We chose Gilbarco Veeder-Root because they are in a unique position to provide turnkey solutions at the forecourt, in-store POS and underground fuel management,” said Luis Lago, vice president [...]