Ultramar works with Fanbox to give consumers new gift card services at all of its Canadian locations. Fanbox, a leader in relational technology and loyalty programs, developed a gift card program for Ultramar service stations and convenience stores across Canada, which totals 800 corporate and partner stations. The program developed by Fanbox was launched across [...]
Seasonal promotion features chance to win ‘gas for life.’ Leading gas station chains Phillips 66, 76 and Conoco are encouraging travelers to hit the road this summer through a seasonal promotion that offers drivers the opportunity to win free gas for life, among more than 6,000 other prizes. With automobiles as the primary means of [...]
Professional drivers get creative and submit their favorite recipes to TravelCenters of America for its UltraChef contest. Professional drivers can show off their chef skills in TravelCenter of America’s second UltraChef One Million Point Recipe contest to earn points, prizes and recognition. TA wants professional drivers in the UltraONE Driver Rewards program to submit their [...]
Rutter’s announced its first winner for its Register, Scan and Win contest for summer 2012. Rutter’s Farm Stores plans to give away eight years of free gas to its loyal customers this summer, and its first winner was announced this week. Gregory Ball of Dover, Pa. won Rutter’s Fuel Up Free Sweepstakes, earnng a year’s [...]
Marathon is supplying branded fuel to all Tri-State Petroleum locations. Tri-State Petroleum Corp., a family-owned convenience store operator and wholesale distributor of motor fuels in Ohio, West Virginia and Pennsylvania, is has entered a new brand relationship with Marathon Petroleum Co. (MPC). MPC will be supplying branded fuel to all of Tri-State Petroleum’s convenience store [...]
Traditional gasoline and c-store brands continue to sell the most gasoline, but consumers are increasing their tendency to fuel-up at grocers or warehouse retailers. A survey of 4,500 consumers, completed by Market Force Information, reports that Costco and Kroger are consumers’ favorite places to fill their gas tanks as of April 2012. The survey found [...]
SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand [...]
Shell and Excentus team up to help customers save as much as $3 per gallon of gasoline in two Florida markets. Shell’s new rewards program with the Fuel Rewards Network (FRN) allows consumers in the Miami and Ft. Lauderdale, Fla.-areas to save cents-per-gallon on gasoline. The new loyalty program has kicked off in the two [...]
The KickBack Points Program, an industry leading loyalty program, has announced the launch of a new mobile application for use on iPhones and iPads. The app allows consumers to enroll their KickBack card, check their KickBack Points balance or locate participating KickBack Points Program retailers. “We are committed to remaining the industry leader for loyalty [...]
CITGO and Visa work together to reward customers with a $15 gift card for choosing their companies. CITGO Petroleum is launching CITGO Good Rewards, a summer promotion that allows customers to earn CITGO gift cards after eight purchases of $20 or more on a Visa card enrolled in the program. From June 1 to Sept. [...]
Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs. Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System. This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation [...]
Suit alleges that Chopper Shopper Fuel Rewards program infringes on patents owned by Excentus. Excentus Corp. has filed a patent and trademark infringement lawsuit against QuikTrip Corp., Midax, Inc. and several companies operating Price Chopper grocery stores. The suit, filed in the United States District Court for the Western District of Missouri for unspecified damages, [...]
Roadrunner Markets refines its retail operations with the addition of a c-store prototype, a renewed commitment to foodservice and a firm emphasis on customer service. By John Lofstock, Editor. At a time when customers demand fast service, quality foods and convenient locations, Roadrunner Markets is pushing ahead with a retail strategy that would make even [...]
Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs [...]
As loyalty programs evolve, ensuring customers that their private information is secure and being used appropriately is essential in gaining their trust. By Erin Rigik, Associate Editor. The secret to succeeding with a loyalty program in 2012 is to make sure you’re offering customers value on their terms, while also ensuring them that their information [...]