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Safeway, ExxonMobil Partner For New Fuel Rewards Program

“By teaming up with ExxonMobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings,” says Safeway spokesperson. Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump. Safeway shoppers and ExxonMobil customers can now

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Chevron And Safeway Craft An Ideal Partnership

In any loyalty program, simplicity is crucial to customer adoption. Chevron and the Vons division of Safeway Inc. have partnered to offer a joint Reward Points loyalty program. Customers who earn gas rewards by shopping with their VonsClub Card at Vons stores or a ValuePlus Card at Pavilions stores now can spend their rewards of

loyaltyLARGE

Social Media Engagement Drives Sales, Study Reveals

Research from LoyaltyOne, Northwestern and Ivey Business School demonstrates up to 30% increase in purchase behavior from social media participants. Research released by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The research constitutes a social

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Casey's, Hy-Vee Join Forces For Fuel Savings Program

With the typical household spending nearly $350 per month on gas, Casey’s and Hy-Vee team to offer some price relief.   Casey’s General Stores has partnered with Hy-Vee Inc. to launch a program that will allow customers to save $2 or more per gallon on gasoline purchases at all Hy-Vee and Casey’s stores. The new

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Gain Loyalty by Growing Trust

Identifying and meeting customers’ needs and wants, while also respecting their privacy, is the formula for cultivating a successful rewards program. By Erin Rigik, Associate Editor. Convenience stores know loyalty is crucial to keeping customers coming back for more, but it’s what you do with the information collected—and how you maintain your customers’ trust—that can

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Cultivating Loyal Customers

Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs

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Cultivating Loyal C-Store Customers

An effective rewards program can drive new business and increase the average ticket ring with existing customers. By Howard Riell, Contributing Editor. There was a time when loyalty programs were tools used by large chains to reward customers for their daily business. But the times have changed. Convenience store operators of all sizes are now

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Instant Rewards for Fuel Customers

With gas prices again on the rise, consumers are pumped about loyalty programs that offer discounts on gasoline. By Pat Pape, Contributing Editor. Today’s competitive retailing environment makes it tough to attract and keep customers, so convenience stores are turning to loyalty programs that allow the faithful to earn points as they shop and redeem

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Is Groupon Right for Your Business?

A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.

loyaltyLARGE

COLLOQUY Educates Loyalty Marketers

As the middle-class gets further squeezed five loyalty trends are helping merchants add value to attract customers. In its most recent issue, LoyaltyOne’s COLLOQUY magazine examined the strapped U.S. middle-class and what marketers can do to develop loyalty with this group through the lingering recession and beyond.  With 50% of Americans defining themselves as middle-class,

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Facebook Marketing for Convenience Stores

Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and

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Word-of-Mouth Opinion Sharing Down 20%

The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed

loyaltyLARGE

Customers Amass $48 Billion in Rewards Yearly

COLLOQUY Loyalty Census finds one-third of loyalty points are never cashed in for rewards. Americans accumulate approximately $48 billion in rewards points and miles annually, according to the results of a first-ever study on the perceived dollar value of loyalty programs that illustrates the real economic power of these programs for consumers, issuers, merchants and

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McDonald’s Coffee Customers Most Loyal

In a study comparing McDonald’s, Starbucks and Dunkin’ Donuts customers, McDonald’s coffee customers are the least likely to stray. McDonald’s coffee customers are the most loyal compared to those who frequent Starbucks Corp. and Dunkin’ Donuts, a study by market research firm CustomersDNA LLC found. The currently unpublished study involved 15,000 fast-food customers who answered

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Loyalty and Rewards Come of Age

Gaining and retaining loyal customers in 2011 is crucial. According to Chicago-based research firm Mintel International, 35% of customers in the U.S. say their choice of store is determined by special offers or discounts. This means convenience stores need to find new and innovative ways to stand out from the crowd. This is one reason

Par Mar President Sandra Morgenstern (right) at a local Par Mar store with Beth Smith of McConnesville, Ohio, who was a Face to Face Fuel promotion winner.

Par Mar Fuel Promotion Goes Viral

Social networking provides a cost-effective way for the West Virginia company to interact with customers and drive traffic. By: Erin Rigik, Associate Editor. Par Mar Stores is wooing customers into its forecourts and onto its Facebook and Twitter pages with its Face to Face Fuel promotion, which launched in mid-January. The goal of the promotion

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Connecting With Your Customers

Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot

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Shell And Excentus Join To Offer Fuel Discounts

Gas station customers can look forward to cents-per-gallon fuel discounts at participating Shell stations nation-wide. Shell and Excentus, a provider of marketing programs and services using cents-per-gallon fuel discounts as the ultimate consumer reward, have announced the nationwide expansion of their alliance through an exclusive, long-term strategic deal. The relationship between Shell and Excentus aims

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BP’s ampm Teams With Big West Basketball Tournament

“What could be more fitting for a brand that delivers ‘Too much good stuff’ than a tie-in program with college basketball’s most exciting time of the year,” says ampm president. As title sponsor of the 2011 Big West Tournament, BP’s ampm convenience store brand is focused on ensuring that students, alumni and fans of Big

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Customer Loyalty Done Right

Customer loyalty is a game changer.  Take a look at successful loyalty programs like Marriott Rewards, Delta Sky Miles, My Starbucks Rewards, Speedy Rewards, Rewards in a Flash and Certified Savings.  These are all established programs that acknowledge their best customers, reward them for their existing behavior and provide greater rewards to improve their shopping

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