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Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

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Coca-Cola’s Frozen Drink Treats

The Coca-Cola Co. has several frozen beverage options that are great for consumers who want a cool, refreshing snack as temperatures hit highs this summer. Minute Maid Smoothie mixes from the Coca-Cola Co. are available to c-store retailers in shelf-stable and frozen varieties. There are three shelf-stable flavors, and ten trendy frozen flavors this year.

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TA Opens Its Fourth Dunkin’ Donuts

TA adds a Dunkin’ Donuts to its Mebane Petro Stopping Center to complement the location’s full-service Iron Skillet restaurant. TravelCenters of America LLC (TA) has announced the opening of Dunkin’ Donuts at the Petro Stopping Center located at I-40/I-85, Exit 157 in Mebane, N.C. The new location will be open from 5 a.m. to 10

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Coffee Consumption Surging

One in four coffee drinkers are now choosing gourmet products daily as younger consumers embrace upscale brews. By John Lofstock, Editor.  Coffee consumption tracks strong and steady, according to the National Coffee Association’s (NCA) National Coffee Drinking Trends, with sales data suggesting a solid footing for future growth. Rebounding youth consumption, strong gourmet allegiance and

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Starbucks To Launch 31-Ounce Drinks

Seattle-based Starbucks is rolling out a new drink size called Trenta—the chain’s biggest drink size yet, Reuters reported. At  31 ounces, the Trenta is just seven ounces larger than its Venti cups, which currently are the largest size on the Starbucks menu. The Trenta size is debuting in 14 states, including Virginia, Georgia, Florida, Texas,

Dispensed Beverage Sales Show Promise

Cold and frozen beverages continue to be a mainstay of the convenience store offering—something consumers expect, enjoy, and increasingly want to tailor to their own individual tastes. Others have noticed. McDonald’s, for example, is making smoothies and other cold beverages part of its strategy for expanding its beverage offerings. Beginning in March, the burger giant

Coffee Coup

As temperatures surge, Boyds Coffee iced coffees offer customers cool, thirst-quenching alternatives. The full line of iced coffee recipes includes: Thai Iced Coffee, a rich and creamy caramel blend; Mexican Iced Coffee, a delicious combination of caramel and cinnamon; French Vanilla Iced Coffee, the perfect hint of Bourbon Vanilla and cream; Almond Roca Iced Coffee,

Free Iced Coffee

Framingham, Mass.-based Cumberland Farms is rolling out a new iced coffee offering made from its Farmhouse Blend coffee recipe, the Boston Globe reported. In response to customer demand, Cumberland Farms’ medium roast now is available chilled. The chain’s stores are installing iced-coffee equipment for the first time to accommodate the new offering. The chain has

7-Eleven Rolls Out Iced Coffee Program

7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand

Java Jolts Beverage Sales

According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the

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