ExxonMobil Honors Hispanic Students

This fall, ExxonMobil, in conjunction with the Hispanic Heritage Foundation, is recognizing Hispanic high school students around the country for achievements in engineering and mathematics through the Hispanic Heritage Youth Awards. ExxonMobil has contributed more than $1.7 million to the Hispanic Heritage Foundation in the 10 years the company has sponsored the awards. ExxonMobil’s grants

Tapping Into the Buying Power of Hispanic Customers

C-store executives charged with marketing to the Hispanic community may be chagrined to find that there is, when all is said and done, no Hispanic community. Instead, there are many Hispanic communities. According to Chicago-based Doyle Research Associates Inc., “Hispanics possess many cultural similarities like common language, Spaniard ancestry and common religion. On the other

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