Minute Maid announced a new line of 100% orange juice products with health benefits from added nutrients and functional ingredients. The Minute Maid Enhanced Juice line includes new Minute Maid Multi-Vitamin and Minute Maid Active as well as new packaging for the popular Minute Maid Heart Wise variety. Responding to the needs of the health-conscious [...]
Honest Tea is expanding its line with the addition of Pomegranate White Tea with Acai. Three antioxidant rich ingredients pomegranates,white tea and the acai berry are combined with less than three teaspoons of organic cane sugar to create a delicately flavored tea perfect for the tea-lover as wellthe health-conscious consumer. Aserving of Pomegranate White Tea [...]
Brazil Gourmet expanded its product line with four new nectar-flavored teas that combine the flavor of paradise with the healthy lift of iced tea. Available in 16-ounce textured glass bottles with colorful new labels that feature photos of the exotic fruits contained inside, the teas come in four tropical flavors—mango, guava, passion fruit and mango-passion [...]
Cytomax is the world’s most scientifically advanced complex carbohydrate, electrolyte performance sport drink. For the last decade, it has been available only in a powder formula via specialized retail locations and sports stores. The same benefits are now available in a convenient RTD formula to fuel the weekend warrior, recreational ball player and every athlete in [...]
The Meridian Beverage Co. introduces a new flavor in its Aqua Cal line of naturally flavored purified water fortified with calcium and vitamin C. The new flavor, Navel Orange, is bursting with taste. Along with all other flavors (Strawberry, Lemon Zest, Raspberry, Lemon Lime, Peach Mango, Concord Grape and Black Cherry), Navel Orange is available [...]
AriZona Beverage Co. has launched RESCUE Water, a new line of enhanced waters filled with a proprietary blend of Twinlab vitamins and antioxidants. It comes in four flavors, each of which corresponds to a different function. Berry Blend helps the body to relax; Lemon-Lime assists in supplying energy; Orange Citrus supports liver function so the [...]
Rutter’s Dairy has introduced Rutter’s-branded vanilla and strawberry milk pints to the consumer market. For years, the two flavors were available only as part of Rutter’s school milk program. The new pints – sold in plastic bottles – are the first new flavors of milk introduced by Rutter’s in a few years. Previously, Rutter’s had [...]
Operators hoping to do well with bottled and flavored waters in 2010 need to understand what both water and bottles mean to today’s consumers. Following a decade of steady growth, bottled water sales in c-stores declined last year as consumer spending lagged due to higher fuel prices and the economic recession. But many retailers and [...]
Innovation, health and pricing are some of the factors that will help or hinder c-store operators looking to make money with juices and teas in 2010. While juices and teas have struggled over the past few years, 2009 was sort of a renaissance year for the category as both segments experienced sales gains. Overall, for [...]
For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. [...]
The economy, the environment and the weather. All three are impacting the sale of bottled water this year. From 1997 until 2007, consumers were thirsty for bottles of clear, refreshing water. Between 2003 and 2008, bottled water sales grew 59% to $5.1 billion, making it one of the fastest-growing drinks on the market. Consumers believed [...]
Tea Truths The U.S. is the birthplace of iced tea. More than 80% of tea consumed here is still sold as an iced drink. Tea sales in the U.S. are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories, according to Worldteaexpo.com In the U.S., 37% of consumers prefer [...]
Proprietary Brands Prosper With consumers seeking less expensive options, private label sales are increasing across all channels, but struggling in c-stores, where they brought in $3 billion in sales, but were down 3.3% compared to last year, for the 52 weeks ended Feb. 21, 2009. In contrast, Wal-Mart’s private label sales were up by 10.8%, [...]
The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on [...]
TOP PERFORMERS Lipton (PepsiCo) Tropicana (PepsiCo) Minute Maid (Coca-Cola Co.) HONORABLE MENTIONS AriZona Beverage Co. SoBe (PepsiCo) While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and [...]