Lion Uniform Group, a provider of direct purchase apparel programs, plans to partner with businesses nationwide again this year for Fueling Awareness, a Workforce United for a Cure, a campaign to advance breast cancer awareness. As part of the campaign, employees in workplaces across the country wear pink ribbon Awareness Apparel to show their commitment [...]
Gulf Oil has entered a new sponsorship agreement with Major League Baseball’s Baltimore Orioles in time for the Orioles’ home opener against the Toronto Blue Jays, the company announced Friday, April 9. The cornerstone element of the relationship will be new field level signage in right field, which will proudly display Gulf’s iconic orange disc. [...]
Gulf Oil has signaled its branded return to Maryland, by announcing a branded distributor partnership with Bedford Valley Petroleum, which plans to rebrand nine retail motor fuel outlets in Pennsylvania and Maryland to the new Gulf “Sunrise” image. “We are excited to be able to bring the Gulf family to Maryland and build upon its [...]
Gulf Oil Limited Partners has entered a multi-year sponsorship deal with Major League Baseball’s Atlanta Braves, The Boston Globe reported. The agreement will allow Gulf a presence at Turner Field, the home of the Atlanta Braves, where rotational signage, displaying Gulf’s “Sunrise” logo will appear behind home plate for all Braves home games. “We want [...]
Gulf Oil is returning to the Bluegrass State with the initial signing of a branded distributor agreement with Southern Petroleum of Somerset, Ky. Southern will soon begin rebranding nine retail motor fuel outlets (five currently flagged Chevron) to the new Gulf “Sunrise” image. This is the first time in 20 years that a Gulf Oil [...]
Framingham, Mass.-based Gulf Oil LP, a division of Cumberland Farms Inc., has acquired the rights to the Gulf brand in the U.S. from Chevron USA Inc., the Boston Business Journal reported. Terms of the deal were not disclosed. Gulf Oil began using the Gulf name in 1986 through a licensing agreement with San Ramon, Calif.-based [...]
Though gas prices have dropped significantly from a year ago, forecourt-driven sales are still a challenge for many convenience stores because people aren’t buying gas as freely as they did several years ago. The reason? Our troubled economy makes it tough for many to afford the long car trips. Fewer trips mean fewer opportunities to [...]
Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward [...]
Savvy c-store operators are using customer loyalty/scan-data-analysis programs to improve merchandise planning, forecasting and point-of-sale (POS) data management, and to provide a technology platform for long-term growth. When done well, the inevitable result is to empower store personnel to react quickly, make more informed decisions and improve cost effectiveness, so they can simplify customers’ lives. [...]
TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray [...]
TOP PERFORMERS Living Essential 5-Hour Energy NVE Stacker Upshot (Drinks That Work) HONORABLE MENTIONS BDI Mini Thin Rush NRG Make room for the new kid on the block: Energy shots, those concentrated versions of energy drinks that are beginning to mirror the high sales figures of their parent product. Energy shots have as big a [...]