A Shot of Energy

The “tip of the YEAR” when it comes to selling two-ounce energy shots, said Terry Messmer, merchandise manager for NOCO Express Stores in Tanawanda, N.Y., is to protect margins. “What is happening is that beverage suppliers are very quick to lower the price of the product to get more sales, but we have to still

A Shot of Energy

Did You Know? Energy shot sales have doubled to $423 million, according to a report released last month by Zenith International. Other key findings from the “2009 Zenith Energy Shot Drinks” report include: • Energy shot drinks present traditional energy drinks with new distribution channel opportunities, such as the health and nutrition sector. • Living

Two-Ounce Energy Shots

TOP PERFORMERS Living Essential 5-Hour Energy NVE Stacker Upshot (Drinks That Work) HONORABLE MENTIONS BDI Mini Thin Rush NRG Make room for the new kid on the block: Energy shots, those concentrated versions of energy drinks that are beginning to mirror the high sales figures of their parent product.  Energy shots have as big a

Energy Drinks Holding Strong

Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than

Energizing Beverage Sales

Energy Drinks are still growing in double-digit figures, but some retailers feel a little edgy these days because the category isn’t growing at the same exponential rate it has during the past few years. “Don’t get me wrong, energy is a very big category that puts a lot of money into the bottom line,” said

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