Circle K and XYIENCE, maker of Xenergy, announced that Dolly Charley of Akron, Ohio is the lucky winner of their Harley-Davidson sweepstakes. The text-message based contest, which took place in partnership between XYIENCE and Circle K Great Lakes Division stores in nine states, offered shoppers the opportunity to win a Harley-Davidson Sportster 883 Low. “Our [...]
The recent New York ban on Four Loko, a drink that contain 12% alcohol and as much caffeine as three cups of coffee, reportedly has many c-store owners and parents in the state breathing a sigh of relief. Four Loko, which is geared toward young adults, has been blamed for several deaths over the last [...]
The NACS Show’s Most Popular Cool New Products The top new items viewed by retailers at the NACS Show include: • Disney Foodles and Crunch Pak Sliced Apples (Crunch Pak) • Ready Snax Fresh Fruit Parfaits (Ready Pac Foods) • International Delight Flavor Shots (WhiteWave Foods / Dean Foods) • f’real FRLB4 Frozen Beverage [...]
After success with its Lemon Blast, Cherry Rush and Citrus Slam Xenergy Xtreme flavors, Xyience introduced Orange Fuel to its Xenergy Xtreme lineup this year. Like other Xenergy Xtreme and Premium flavors, Orange Fuel is available in 16-ounce cans and is sugar- and calorie-free, with only two grams of carbohydrates per serving. Earlier this year, [...]
Xyience is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for Xyience, the maker of Xenergy, the official energy drink of the UFC, since May 2009. “Matt Serra is not only an exceptional athlete, but he’s proven to be [...]
Come to the 5-Hour Energy® booth at NACS (3365) to find out how to greatly increase your energy shot sales. According to Nielsen, the average number of 5-Hour Energy® shots sold per week per store is 23. But c-store chains that carry the 5-Hour Energy® 9-Box Rack sell an average of 41 bottles per week. [...]
It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was [...]
Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products, [...]
Energy drinks are still high in sales at convenience stores, so store operators may wish to include some of Kronik Energy’s new beverages. Kronik Energy drink has added the 24-ounce FAT BOY to its current lineup of product offerings. FAT BOY offers consumers the option to purchase a larger version of the company’s flagship 16-ounce [...]
On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In [...]
Nitro2Go manufactures a premium 12 SKU product line of all-natural dietary supplements available in 2-count single packets and 30-count bottles, and two energy drink formulas—Regular and Light—in both 8.4-ounce and 16-ounce cans. Nitro2Go, which distributes to all 50 states either by DSD or self-distribution, offers a free trial counter display and free samples upon request. For [...]
Anheuser-Busch is kicking off the nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This 5 p.m. after-work drink, which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help [...]
PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and [...]
Point Blank Beverages introduces Torque, alcohol-fueled with caffeine, ginseng, taurine and guarana. Torque has a lemon-lime citrus flavor to it and comes in cases of 24 16-ounce cans. Torque, which has been on the market for more than a year now, is available from 45 wholesalers and is sold across the U.S. in 16 states. [...]
‘Espresso’ yourself It just might be espresso. It’s estimated that over the next five years, authentic espresso could become the next high demand beverage in the channel. The problem with introducing this energy booster in the past was keeping labor under control while still producing a quality beverage. Boyd Coffee’s new 1-2-3 Espresso> machine, which [...]