Isotonics and Energy Drinks

TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray

Juices And Teas

TOP PERFORMERS Lipton (PepsiCo) Tropicana (PepsiCo) Minute Maid (Coca-Cola Co.) HONORABLE MENTIONS AriZona Beverage Co. SoBe (PepsiCo) While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and

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