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7-Eleven, Nielsen Broaden Partnership

More 7-Eleven stores’ information available through Nielsen means more detail and wider geographic representation of the convenience store industry. 7-Eleven and Nielsen, a provider of information and analytics around what consumers watch and buy, are broadening their relationship from sample to full-census cooperation. The expansion will increase 7-Eleven’s store count in Nielsen’s convenience store service

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Category Management Association Releases Benchmark ROI Survey

The Category Management Association (CMA) has released a first-of-its-kind survey of the methods and practices used by manufacturing companies to measure the return-on-investment (ROI) of their category management functions. While results indicate broad acknowledgment of the growing importance and analytical sophistication of category management, survey participants across all channels say they need standard metrics and

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MSA Releases VendorExpress for Distributor-Manufacturer Connections

Management Science Associates Inc. (MSA) announced its intention to market VendorExpress to enhance and streamline information exchanges between wholesale distributors and their suppliers. VendorExpress is an expansion of an in-house product developed by Pine State Trading Company called mypinestate.com, a collaborative business platform that provides the Maine-based distributor’s suppliers with 24×7 access to the most

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