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Gaining Insights into Convenience Store Customers

MSA and Paradigm Sample, in partnership with Convenience Store Decisions, delve into c-store shoppers’ attitudes about buying seasonal and holiday candy. By Trish Temmerman, Contributing Editor. With Halloween and Christmas just around the corner, we are approaching that time of year when some of the most widely recognized seasonal confectionery items are purchased and consumed:

Spooktacular Treats

Plan ahead for Halloween. PEEPS are dressing up in chocolate for upcoming holidays like Halloween. PEEPS Chocolate Covered Marshmallow Pumpkins offer orange marshmallow on the inside and are drenched in milk or dark chocolate on the outside. Research indicates that consumers love PEEPS combined with chocolate. Just Born’s complete Halloween lineup includes PEEPS Chocolate Covered

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