The Coca-Cola Co.’s most successful new sparkling beverage in a generation, Coke Zero, turns five this year. During its time on the market, Coke Zero has posted double-digit sales gains for five straight years and is showing no signs of slowing. Among more than 350 sparkling beverage brands launched since 2001, Coke Zero is one [...]
Coke Zero has introduced its NCAA promotion and sweepstakes called “An Exclusive Ticket” at LongHorn Steakhouse. Fans can register for a chance to win “An Exclusive Ticket” to the 2010 NCAA Men’s Final Four in Indianapolis and experience the “Coke Zero Countdown” concert, starring Darius Rucker, along with an exclusive VIP party, and tickets to [...]
The U.S. refreshment beverage market contracted by 2% in 2008, according to Beverage Marketing Corp., making last year the first volume downturn on record. Nonetheless, beverages still performed better than many other industries, such as automobiles and the financial sector. Several beverage types continued to shine, including carbonated soft drinks in many parts of the [...]