Fresh & Easy Reduces Water Consumption

Fresh & Easy Neighborhood Market has embarked on an ambitious plan to reduce water consumption in its stores by 30% through the use of EnviroTower water conditioning technology. The EnviroTower system has already been installed in 37 Fresh & Easy locations and will be incorporated into all new stores, including the nine Fresh & Easy

Nine C-Store Sites For Sale

NRC Realty & Capital Advisors LLC has been retained in the sale of nine operating and former convenience stores and commercial land sites currently in foreclosure. The sites are located in Riverside, Rohnert Park and Sebastopol, Calif.; Harrington and New Castle, Delaware; and Belleville, Gap, Waynesburg and York, Pennsylvania. NRC represents the secured creditor and

Love’s Opens Five Chester’s

Love’s Travel Stops & Country Stores is opening five new Chester’s locations at its stores. The fried chicken foodservice offering is set to appear at Love’s locations in Corning, Calif., Tacoma, Wash., Des Moines (Clive), Iowa, Oak Creek, Wis., and Gary, Ind. Following the merger of Flying J Inc. and Pilot Travel Centers LLC, the

7-Eleven, MTV Star Open Skateboard Park

Rob Dyrdek, star of MTV’s Rob Dyrdek’s Fantasy Factory, 7-Eleven stores and Los Angeles District 4 Councilmember Tom LaBonge have partnered with street skateboarding’s biggest stars to open a state-of-the-art Skate Plaza at North Hollywood Park.  The theme of the Skate Plaza includes Rob Dyrdek’s authentic street skateboarding cartoon and Wild Grinders toy line.  As

Chevron Announces $1 Million Investment in South Bay Schools

Chevron Products Co. plans to distribute a series of “Energy for Learning” grants totaling $1 million among 15 South Bay schools, signifying the largest science, technology, engineering and math (STEM)-related donation ever made by Chevron’s El Segundo Refinery in support of local educational programs.  As part of the announcement activities, and in recognition of Mathematics

Odwalla Launches “Campaign Against Ordinary”

Odwalla kicks off its “Campaign Against Ordinary” this month with a redesigned Odwalla Facebook page and a Coachella Music Festival ticket giveaway. Coachella, which takes place April 16-18 in Indio, Calif., is the first of three major music festivals Odwalla will be sponsoring. At the festivals, the company will feature a first-of-its-kind outdoor lounge and

The Complete Foodservice Package

As demand for grab-and-go soars, convenience store foodservice managers are looking more than ever for packaging to not only maintain product quality and consistency, but be environmentally friendly and serve as a marketing vehicle. That’s a lot of responsibility to heap on stuff customers casually toss away. “I don’t know that takeout packaging is changing

New Forecourt Moves

Though gas prices have dropped significantly from a year ago, forecourt-driven sales are still a challenge for many convenience stores because people aren’t buying gas as freely as they did several years ago. The reason? Our troubled economy makes it tough for many to afford the long car trips. Fewer trips mean fewer opportunities to

Chicken’s Popularity Continues to Grow

Chicken’s economical price and inherent flexibility gives convenience store retailers a myriad of opportunities for growing their foodservice business without sacrificing quality and value. However, deciding whether your stores’ best interests are better served by a branded or proprietary chicken program requires an understanding of the benefits and drawbacks each model offers, said consultant John

Marketing the Menu

The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that

Creating Supply Chain Efficiencies

Getting products to stores more efficiently is now a major focus for all major retailers and distributors. Better distribution means lower costs and higher margins—both items high on c-store owners’ agendas these days—when customers are clutching their wallets more tightly than they have in years. “There are two ways to make money: increase prices or

The Many Hats of a Marketing Manager

As the sales and marketing manager for Jaco Oil Co., which runs 53 Fastrip stores in California and Arizona, Fred Faulkner’s job is a busy one. Faulkner holds the responsibility of buying for all categories, selecting in-store equipment from deli cases to fountain machines, shaping the deals for purchases, creating the point-of-sale for promotions and

By the Numbers

» 13 Months in prison Ashraf “Mike” Ali, owner of 26 Fast and Easy convenience stores in California’s Bay Area, will serve for an elaborate scheme to defraud the Small Business Administration. » 25 Ranking for Love’s Travel Stops & Country Stores on Forbes’ 2008 list of the largest private companies in the U.S., a

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