Catchfire Media To Manage Social Networking For Casey’s

Casey’s General Stores Inc. has hired Catchfire Media, a social media firm, to manage social marketing strategies and technology solutions for its 1,637 c-stores. “We have loyal and passionate customers who want to communicate with us on the social Web, and our partnership with Catchfire Media will help us achieve that goal,” said Cory Hart,

ExxonMobil Introduces Station Locator App

ExxonMobil has introduced the “Exxon Mobil Fuel Finder” iPhone and iPod touch application, which provides drivers with real-time maps, driving directions and station information for more than 10,000 Exxon and Mobil retail locations across the continental U.S. “We are very excited to bring our customers the first mobile app from ExxonMobil, using technology to allow

Thorntons Launches eGift Cards

Thorntons Inc. has signed a deal with Transaction Wireless, a provider of virtual mobile and gift card services. Transaction Wireless is using its proprietary technology for gift card services to create a turnkey store on Thorntons Web site at www.thorntonsinc.com and Thorntons Facebook page at http://www.facebook.com/thorntonsinc. The new agreement is being launched through a relationship

Ricker Oil Rewards Twitter Followers

Ricker Oil customers who follow the company on Twitter have a chance at winning free gasoline this week. Ricker Oil is rewarding its Twitter followers by launching Ricker’s Tweet Up Fill Up, a one-week social media promotion at convenience stores in Anderson and Indianapolis. From Sept. 27 to Oct. 1, five Twitter followers each day

Thorntons Reaches Fans Through Facebook

Thorntons has started a new promotion called: Fan of the Month, exclusively through Facebook. To enter the contest, customers must post a photo of themselves with a Thorntons’ beverage on Thorntons’ Facebook wall. One lucky fan will be voted the c-store chain’s Fan of the Month for August and will win a

$50 Thorntons Gift Card.

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