The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.” It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young [...]
Gaining market share has never been more important than it is today, when a tough economy is forcing customers to hang on to their money longer. This means that c-store retailers seeking new customers need to become aware of what specific groups need in order to improve their marketing strategies. One such group is the [...]
The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock [...]