Technomic’s 2012 Sandwich Consumer Trend Report found that more than half (55%) of Americans are now purchasing grab-and-go sandwiches. By Marilyn Odesser-Torpey, Associate Editor. Just two years ago, the top-selling sandwiches at Famima convenience stores were tuna salad, turkey and cheese and egg salad, all on white bread. Today, the same proteins lead the pack,…
Local Store Marketing: Customer Appreciation Days
By John Matthews, founder and president of Gray Cat Enterprises Inc. Customer Appreciation Days are excellent ways to attract consumers that have similar backgrounds or interests. Honoring your best customers with a distinctive recognition day is a terrific way to create a “call-to-action” for specific selected groups. Whether it is for school personnel or administrative…
Mansfield Oil Honored As Business Technology Innovator
Mansfield’s Entinuum project works to alleviate transactional complexities in the downstream energy sector. For the third consecutive year, Mansfield Oil Co. has been named to the 2012 InformationWeek 500, a list comprised of the most innovative users of business technology in the U.S. The annual list was revealed at a gala awards ceremony during…
BP Sells Its Carson Refinery And ARCO Retail Network To Tesoro
“As an established refiner and marketer, Tesoro provides a strong future for the business and for its employees,” says Iain Conn, chief executive of BP’s global refining and marketing business. BP reached an agreement to sell its Carson, Calif., refinery and related logistics and marketing assets to the Tesoro Corporation for $2.5 billion in cash…
Susser Pursues Master Limited Partnership IPO Of Wholesale Fuel Business
“We believe this transaction will allow us to de-lever the convenience store portion of our business, reduce our cost of capital and further diversify our access to capital to fund our growth strategy,” says Susser CEO. Susser Holdings Corp.’s Board of Directors has approved the filing of a registration statement to effect an initial public…
Casey’s Reports Strong Results For Q4 Earnings
Casey’s reports significant sales and margin gains in its fiscal fourth-quarter. Casey’s General Stores Inc. reported a 1.4% increase in earnings for the fiscal fourth-quarter due to strong sales and higher margins inside its stores, which offset impacts of lower gasoline margins. The Iowa-based company’s revenue has grown for more than two years due to…
Creating A Branding Game Plan
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced…
Local Store Marketing: Product Sampling
By: John Matthews, founder and president of Gray Cat Enterprises Inc. If you feed them, they will come…. One of the most successful local store marketing (LSM) tactics to build into your daily operations is a sampling strategy for your products. If your retail establishment is foodservice, your customers will want to taste the product.…
CITGO Headquarters Receives LEED Gold Certification
“CITGO believes in operating its business as a good steward of the environment and serving as a guardian of natural resources,” says CITGO spokesperson. The CITGO Petroleum Corp. headquarters building on Eldridge Parkway, in the Energy Corridor area of West Houston, has received LEED Gold Certification for an Existing Building from the U.S. Green Building…
Mansfield California Operations Center
“This opening affords Mansfield the opportunity to interact more closely with the California energy industry,” says Mansfield spokesperson. Mansfield Oil Co. has opened a new refined product and renewable fuel operations center in Irvine, Calif. For more than 50 years, Mansfield has served customers in the retail, government and commercial sectors with transportation fuels and…