Blonde Beer

  Starting this summer, U.S. consumers can enjoy some of the French sophistication of premium beer Fischer, with the introduction of Fischer Blonde. Fischer Blonde’s subtle and fruity accents and rich aromatic palette is encased in a bright gold color. An embossed bottle with swing-top closing emphasizes the brand’s traditional character and makes for a

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Cornering the Nontraditional Market

Behind the Brand: Key Decision Makers • Daniel McCabe, President: McCabe has served as the president and a director of McColla Enterprises since 1987. McCabe is an attorney licensed to practice law in New York and in North Carolina, and maintains a business law practice in Poughkeepsie, N.Y. He also acts as the chief legal

The Search is on for America’s Favorite M&M’s Character

America has always loved M&M’S characters. In fact, according a recent study conducted by E-Poll Market Research1, the M&M’S characters are the most beloved ad spokescharacters in America. For the first time, M&M’S is asking which one America loves most. Through July 15, 2010, fans across the country can vote for their favorite M&M’S character

Brand Appeal

TOP PERFORMERS Subway McDonald’s HONORABLE MENTIONS Blimpie Burger King Arby’s Quiznos As foodservice becomes an increasingly important c-store offering for driving traffic, retailers face an important question: Partner with a with a known QSR that offers brand recognition and a proven track record, or invest the time and energy to build a program from the

Products, Packaging Key to HBC

Private Label Predicament Private label categories are increasing across all product categories, including HBC. While consumers still want the brands they know and trust, in today’s economy many are looking for a more optimally priced equivalent. In the first aid category, private label sales are up 10% compared to last year, according to Nielsen for

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