beers

Building Better Beer Sales

While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer.  By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in

gulf-express-green-mountain-coffee

Capitalizing on Coffee Trends

Hot beverages anchor the industry’s foodservice offering, but the category is also a top in-store destination and among the most profitable.   By Howard Riell, Associate Editor. Numbers don’t lie–and when it comes to consumers and coffee, they show a category poised for even greater growth in the months ahead.Coffee consumption among consumers aged 18-29

THorntonslowres

Thorntons’ Promotion Targets Cards and Wildcats Fans

Now through Sept. 12 fans can win free tickets to the Big College Football Match-Up in Lexington on Sept. 17. Fall is almost here and with it the seasonal rivalry that signals the start of the college sports season. Thorntons invites customers to show their true fan colors, Cardinals Red or Wildcats Blue, as Thorntons

SL-Stevia-Flavors

Sweet Leaf Liquid Sweetener

SweetLeaf Liquid Stevia offers endless, guilt-free options to tease consumers’ taste buds when added to favorite foods and drinks. Consumers enjoy this calorie-free, zero glycemic option. SweetLeaf Liquid Stevia can be added to water, coffee, milk, yogurt or other low-calorie foods to improve the taste. The Liquid Stevia drops are convenient and available in easy-to-use

Vendgogh

Vendgogh, VeriFone Partner To Promote Gas Island Vending

“Together we can transform the landscape of convenience store retailing while dramatically enhancing the customer experience at the gas island,” says Vendgogh’s  vice president of business development. Vendgogh LLC has announced a long-term, strategic partnership with VeriFone intended to promote the sale of Vendgogh’s patented gas island vending solutions to VeriFone’s valued convenience store customers

Monin

Real Fruit Purées

Monin Gourmet Flavorings’ real fruit purées are moving out from behind the bar and into the kitchen. The easy-pour fruit purées offer versatility, fresh taste and convenience and work well in a variety of culinary applications such as desserts, sauces and dressings, as well as in traditional beverage applications like smoothies, flavored teas and frozen

syrup

A Splash of Lemon

Monin Gourmet Flavorings, a global provider of premium syrups and flavoring products, is offering a variety of flavorings to increase beverage sales during the summer months. While familiar flavors like Strawberry Lemonade remain extremely popular, consumers are also requesting more adventurous choices, such as superfruit flavorings. With an average cost of only 15 cents per

WilcoHess Expands Gas Island Vending Initiative

WilcoHess and Vendgogh are expanding their gas island vending initiative after less than 120 days, in order to test additional stores.   The two companies have collaborated to install a patented, integrated cold drink vending solution on the gas island that expands the offerings available to gas customers. The solution enables WilcoHess customers to buy

Managing Packaged Beverages

New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &

Sports-Minded Beverage

Cytomax is the world’s most scientifically advanced complex carbohydrate, electrolyte performance sport drink. For the last decade, it has been available only in a powder formula via specialized retail locations and sports stores. The same benefits are now available in a convenient RTD formula to fuel the weekend warrior, recreational ball player and every athlete in

Important changes

  Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing

Brilliant Brews

  Brewing the richest, most consistently flavorful coffee just got easier thanks to Curtis’ Alpha G3 Automatic Coffee Brewing Systems. Equipped with exclusive Curtis Generation Three (G3) Technology, the revolutionary Alpha line of decanter brewing systems delivers greater precision, more advanced control, quality-enhancing features and profit potential than any other brewer on the market. The

Thorntons Celebrates Freedom Day

Thorntons has announced that Sunday, July 11 is its FREEdom Day Celebration, and customers can go to any neighborhood Thorntons, and receive a free fountain or coffee drink. Thorntons’ fountain drinks are made with 100% filtered water to ensure a crisp clean tasting beverage, while its signature coffee is made with handpicked 100% Arabica beans. Customers

Wal-Mart Discounts Soda

At Chicago area Wal-Mart stores, shoppers are finding Coke cases at a special price: 24 cans for $5, the Chicago Tribune reported. The 20 cents per can price demonstrates Wal-Mart’s purchasing power, and is less than good news for the beverage industry, where after higher bottling prices and 10 years of stagnant pricing beverage companies

Energizing Beverage Sales

Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt.  But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated

Gas Island Vending

The first gas island vending solution now is available at selected WilcoHess locations in North Carolina. WilcoHess LLC, an operator of travel plazas and convenience stores in the Southeastern U.S., has collaborated with Allied Electronics, a provider of service station automation systems, The Pinnacle Corp., an automation technology and software supplier, and Vendgogh LLC, a

Alcoholic Beverage Customers Cautious

U.S. consumers remain somewhat cautious about their alcohol beverage spending, the Nielsen Company reported this month. Nielsen’s research revealed that a significant percentage of consumers claim they are going out less often now than before the economic downturn. Nearly half of consumers (47%) report going to bars or clubs less often, while an even greater

Heineken Launches Summer Marketing Initiative

Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines

The Science of Slurpee Flavors

Creating the many flavors of 7-Eleven Slurpees is a sophisticated process. That’s why at the Dr Pepper Snapple (DPS) Group Research & Development Center’s Plano, Texas, headquarters, a cadre of scientists, engineers, technical specialists, researchers and marketers work with the 7-Eleven Inc. Slurpee product team on the year-round job of keeping new flavors in the

Quick Chek Offers Quick Freeze

Quick Chek has announced the results to its “Name it…Claim it” contest, where consumers entered names for the chain’s frozen beverage line during a contest held August and September of 2009. Francis LaMonica of Tinton Falls, N.J., won the contest with her suggested name  “Quick Freeze,” which nods both to the name of the chain

SymphonyIRI Reveals Top New Products

At the NACS State of the Industry Summit in Chicago this week, Matt McCourt, director of Convenience / Spirits for SymphonyIRI Group, spoke on the new products in the c-store channel drawing the most excitement from consumers. Topping the list by Symphony IRI of the top new items in total U.S. c-stores for the 13

Marketing the Beverage Bar

While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is proving to be quite profitable, thanks to a gross margin north of 50%. Although the slush-style drink was a c-store original, other retailers recognized its potential, and today, frozen beverages with a variety of names and logos

McDonald’s To Cut Fountain Prices

McDonald’s is vying to become a beverage destination for customers with discount fountain deals this summer, the Wall Street Journal reported. In summers past the QSR chain has offered large sweet tea for only $1, with most of its markets participating in the promotion. This summer, McDonald’s wants to go a step further, selling more

Cold and Frozen Beverages Offer Promise

Inside the Numbers: J&H Family Express Stores 60+% Profit margin on fountain drinks. $5,000 Amount spent on cold and frozen dispensing equipment per store. 10 Stores Scheduled to have cold/frozen equipment upgraded in 2010. 2 Years Anticipated ROI for the beverage units. 10% Projected percentage of store sales from cold and frozen dispensed beverages with

Core-Mark Holdings To Offer Jamba-Branded Products

Jamba Inc. and Core-Mark Holding Company Inc. have signed a non-binding memorandum of intent to establish a relationship to offer and deliver health-oriented Jamba branded food and beverage consumer products to Core-Mark serviced convenience retail locations.  The parties aim through this collaboration to strengthen Core-Mark’s fresh and health-oriented food and beverage product offering to its

css.php