While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer. By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in [...]
Hot dispensed beverages up 54% for the three-month period, ended June 30, 2011. Total merchandise purchases by truckstops nationwide served by McLane Corp. increased 24% during the 2011 second quarter, compared with a year earlier, led largely by hot and cold beverage sales along with commissary, foodservice, dairy and deli sales, according to the McLane-NATSO [...]
With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle [...]
Keep up with the competition and increase sales while keeping advertising costs in line by imprinting logos or messages on cups from Printed Cup Co. Branding on cups helps develop loyalty patterns and gives the perception of value and quality. Let customers identify a business by putting the logo on the most profitable item in [...]
The new EZ-Fit Lid Dispenser from San Jamar is the simple, affordable way to protect beverage lids and keep counters clean and organized. The EZ-Fit Lid Dispenser dramatically improves the organization ofself-serve beverage counters by providing a simple, efficient solution. Two sizes are available to dispense most cold beverage cup lids. The design requires no [...]
Creating the many flavors of 7-Eleven Slurpees is a sophisticated process. That’s why at the Dr Pepper Snapple (DPS) Group Research & Development Center’s Plano, Texas, headquarters, a cadre of scientists, engineers, technical specialists, researchers and marketers work with the 7-Eleven Inc. Slurpee product team on the year-round job of keeping new flavors in the [...]
The battle is on as bands from coast-to-coast scramble to enter 7-Eleven Inc.’s 2nd Annual “Slurpee Battle of The Bands,” which opened May 10. Entrants will compete for a chance to showcase their talent at one of four regional concerts and for the grand prize of $10,000 plus a recording session in San Francisco [...]
Kum & Go L.C. has kicked off its summer fountain drink contest dubbed the ‘Name Our Cup Contest’ where customers get a free soda with purchase. The contest, which started on May 1, is a first of its kind for the convenience store chain. Customers will submit names at the beginning of the summer for Kum [...]
Behind the Brand: Key Decision Makers • Daniel McCabe, President: McCabe has served as the president and a director of McColla Enterprises since 1987. McCabe is an attorney licensed to practice law in New York and in North Carolina, and maintains a business law practice in Poughkeepsie, N.Y. He also acts as the chief legal [...]
Rutter’s Dairy has introduced Rutter’s-branded vanilla and strawberry milk pints to the consumer market. For years, the two flavors were available only as part of Rutter’s school milk program. The new pints – sold in plastic bottles – are the first new flavors of milk introduced by Rutter’s in a few years. Previously, Rutter’s had [...]
Coca-Cola Enterprises Inc. is testing a new method of delivering beverages to 7-Eleven stores in Southern California, using Costco Wholesale Corp. as an intermediary, Reuters reported. Currently, under Coke’s direct-store delivery model, beverages are sent from the bottling facility to a warehouse and then to a distribution center, which distributes the drinks to individual stores. [...]
Quick Chek has announced the results to its “Name it…Claim it” contest, where consumers entered names for the chain’s frozen beverage line during a contest held August and September of 2009. Francis LaMonica of Tinton Falls, N.J., won the contest with her suggested name ”Quick Freeze,” which nods both to the name of the chain [...]
Now convenience stores carrying Pepsi on fountain in North Carolina and the Myrtle Beach, S.C., area can also offer Cheerwine -the unique, sparkling soft drink from Salisbury, N.C -which will be distributed by Pepsi Bottling Ventures (PBV) beginning in April. PBV’s statewide fountain distribution of Cheerwine marks a deepening distribution partnership between North Carolina’s two [...]
McDonald’s is vying to become a beverage destination for customers with discount fountain deals this summer, the Wall Street Journal reported. In summers past the QSR chain has offered large sweet tea for only $1, with most of its markets participating in the promotion. This summer, McDonald’s wants to go a step further, selling more [...]
Milkshake and smoothie company, f’real foods, had plenty to cheer about at the 2010 Olympics. The company sponsored its first athlete, speed skater Jordan Malone, and cheered him on as he won a bronze medal in the men’s 5000 meter relay. Malone had a f’real blender with him in Vancouver, and shared the company’s milkshakes, [...]