7-Eleven Goes Viral Targeting Younger Consumers

7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the [...]

Fabulous Freddy’s Fuels with Flair

Fabulous Freddy’s Fuels with Flair

Fabulous Freddy’s is wooing new customers with old tricks. Resurrecting the customer service of decades past, the seven-store chain headquartered in Las Vegas, offers its patrons full-service treatment at the pump, at self-service prices. “Our company’s mission statement is to provide fabulous service to everyone, and one of the ways we do that is to [...]

Turkey Hill Supports its Hometown Heroes

Turkey Hill Supports its Hometown Heroes

While the recession rages on at home and many Americans are struggling to make ends meet, far too many people have forgotten the work our brave men and women are doing overseas. So, Turkey Hill rallied its own troops to send them a message: You are not forgotten. Last month, the Pennsylvania-based operator of Turkey [...]

A Bear of a Store

A Bear of a Store

With its farmer’s market and original grilled peanut butter menu, Scotty’s Convenience Store and Grill, at the University of California Riverside (UCR) has won the National Association of College and University Food Services (NACUFS) “Best in the Business” award for excellence in marketing and merchandising. Scotty’s was one of 38 entries in the competition, which [...]

Taking Convenience to a New Level

Taking Convenience to a New Level

The milkman is making his rounds in Mountain Top, Penn. Good2Go is enhancing its convenience offering by providing residents the option of having fresh, all-natural and organic products delivered directly to their front doors. When partners Awais Ahmad, V.J. George and Thomas Job opened the store in September 2008, they had no idea how popular [...]

The Singers Strike Gold

The Singers Strike Gold

The third time is indeed the charm for Bill and Loretta Singer, who own and operate Singer’s Chevron just outside the Oregon border in Walla, Walla, Wash. In 2006, the Singers were presented with Chevron’s “Customer First” bronze award. In 2007, they took home the silver. And, for 2008, they finally laid claim to the [...]

Is Green in Your Future?

Is Green in Your Future?

Being green. You can’t go a day without hearing about it. Escalating energy costs and a renewed awareness of the environment have put green initiatives at the top of the agenda for the global convenience industry. Retail industry leaders such as Walmart and Tesco are setting targets to reduce energy use by at least 20%. [...]

Getting Cheesy

Getting Cheesy

Utilizing its unique category focus and a new approach of utilizing its expertise to create powerful business solutions, the Kellogg Convenience Store Team is excited to launch Cheez-It Duoz baked snack crackers to its salty snack set. With two flavors in one bag, Cheez-It Duoz baked snack crackers offer consumers the tasty crunch and bold [...]

The Impact of Tobacco Federal Excise Taxes

The Impact of Tobacco Federal Excise Taxes

The increase of federal and state cigarette excise taxes will have a far-reaching, negative impact on the convenience store industry. With the exception of petroleum products, no other category is more vital to the industry’s success than tobacco products. Given that cigarettes represent 30-45% of c-store inside sales, the deterioration of this category will have [...]

Three-Mile Marketing

Three-Mile Marketing

As John Matthews sees it, a store languishing in mediocrity is a store that has become wallpaper in the halls of retail.   “Generally, when starting a business, it’s easy to get people excited when its new and fresh,” said Matthews, founder of Chicago-based retail marketing firm Gray Cat Enterprises. “After a few years, though, [...]

Three-Mile Marketing

Three-Mile Marketing

As John Matthews sees it, a store languishing in mediocrity is a store that has become wallpaper in the halls of retail.   "Generally, when starting a business, it’s easy to get people excited when its new and fresh," said Matthews, founder of Chicago-based retail marketing firm Gray Cat Enterprises. "After a few years, though, [...]

Small Booths, Big Ideas

Small Booths, Big Ideas

Sure, there were mammoth setups at the NACS show at McCormick Place in Chicago last month.  Some, like the energy drink makers whose legions of gorgeous gals were sporting free samples, boasted booths worthy of their own postal code. Likewise with the Dresser Wayne and Gilbarco Veeder-Root displays, whose setups offered a cornucopia of innovative [...]

Hide ‘em or Flaunt ‘em?

Hide ‘em or Flaunt ‘em?

Wisconsin architectural historian Jim Draeger figures two schools of thought exist in American towns where gas stations or c-stores are introduced. He calls these schools the “hide ‘em or flaunt ‘em approaches.” In the “hide ‘em” school, town planners want gas stations or c-stores to adopt architectural flavors that reflect the community’s subjective tastes. Colors, [...]

To Boost Sales: Add Helium

To Boost Sales: Add Helium

Somewhere around elevation 16,000 feet, Kent Couch might have been wondering if he’d bump into the tip of the bar graph charting the rise in credit card interchange fees.   Or maybe he was just too busy enjoying the view. “It’s just a beautiful way to see Oregon,” said Couch, 48, a two-time cluster-balloon flyer [...]

Shell Games

Shell Games

Maybe there’s still a bit of debate on the medical merits of catharsis, but Bobak Bakhtiari could be the man to put the issue to rest. "Does it further ignite aggression?" asked Bakhtiari, a former counselor at a California psychiatric facility who now runs Tanforan Shell, his family’s convenience store and carwash in San Bruno, [...]