Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on [...]
Viewers to be taken on an epic train journey alongside Bond newcomer Bérénice Marlohe. Heineken, a global premium beer brand, has launched a new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad [...]
This October, Dos Equis, the fastest growing premium Mexican beer in the U.S., is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis “Masquerade” retail program. Through “Masquerade” program elements assessable via mobile devices and Facebook, consumers will have access to mysterious special offers, sweepstakes [...]
Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process [...]
Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when it donated to victims of the San Francisco earthquake. Anheuser-Busch has shipped 4,312 cases of emergency drinking water—or 103,488 cans—to affected areas to support Hurricane Isaac relief efforts. The emergency water has been made available to communities and relief organizations assisting [...]
MillerCoors announced its strategies and plans to increase sustainability within its company, which plans to focus primarily on responsibility, environmental stewardship, supply chain, people & communities and ethics & transparency. The company’s newest report, “Great Things on Tap” gives details on its performance in these areas. MillerCoors has made progress toward its 2015 goals for [...]
One U.S. district judge calls Kentucky’s law prohibiting the sale of wine and liquor in c-stores and grocery stores “unconstitutional.” A U.S. district judge ruled Tuesday that a Kentucky law prohibiting grocery and convenience stores from selling wine and liquor is unconstitutional. U.S. District Judge John G. Heyburn II of Louisville, Ky., said the state [...]
More than 100,000 people have signed a petition to allow the sale of alcoholic beverages in Ontario convenience stores. The Ontario Convenience Stores Association is pushing a new petition to get permission to sell beer and wine in Ontario c-stores. According to The Globe and Mail report, the petition currently has 112,500 signatures from across [...]
Named for the zip codes where they’re brewed, the six finalists are being sampled nationwide this summer. Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries have worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency as part of “Project 12.” The assignment pays homage to [...]
Anheuser-Busch team members fund and build homes for St. Louis families with Habitat for Humanity. Anheuser-Busch employees and family members prepare for “Builder Day” this Saturday to help Habitat for Humanity St. Louis build homes in both the University City and Carondelet communities. Habitat St. Louis plans to build five homes in each St. Louis [...]
Anheuser-Busch InBev is acquiring the rest of Mexican brewer Grupo Modelo, the maker of Corona beer, in a deal valued at $20.1 billion, BusinessWeek reported. A-B InBev, which already owns a 50% stake in Modelo, plans to purchase the remaining stock for $9.15 per share. Under the terms of the deal, Grupo Modelo—which brews and [...]
Margaritas are getting a fresh twist this summer with the national launch of Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio. Blending the flavor of an authentic margarita with a refreshing splash of Bud Light Lime, Lime-a-Rita is an 8% ABV (a 6% ABV version is available in Maine, Mississippi, [...]
Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and [...]
“Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the [...]
For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise [...]