7-Eleven Adds To Proprietary Wine Line-up

For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven Inc. is adding Cherrywood Cellars to its best-selling line-up of proprietary wines. The mid-tier-priced wine ($7.99 – $8.99 per bottle) is available in three varietals – chardonnay, cabernet sauvignon and merlot. “We are targeting millennials because they like convenience and want

Dos Equis Rolls Out Limited Release Winter Variety Pack

Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed

Heineken Launches ‘The Holidays Start Here’ Retail Program

Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in

Michelob Brewing Co.

Michelob “Gold Medal” Sampler Pack This fall, Michelob Brewing Co. will debut a new “gold medal” sampler pack comprised exclusively of Michelob beers that have received top honors at the Great American Beer Festival (GABF) or the North American Beer Awards (NABA).  Available nationwide through February, the sampler pack includes Michelob Original Lager (2001, 2003

Dos Equis Reveals 2010 Halloween Program

Playing off the hugely popular Most Interesting Man campaign and a successful 2009 fall program, Dos Equis is again revealing what it has up its sleeve this Halloween with the 2010 Most Interesting Tricks program. Dos Equis Most Interesting Tricks invites consumers (21+) to cultivate the art of illusion and challenge friends and fellow Halloween

Kum & Go Teams With Iowa Wine Growers

Kum & Go and Iowa wine growers have joined forces to offer a directory and coupon booklet that could generate up to $50 in savings at Kum & Go stores, the Des Moines Register reported. Visitors to the Iowa Wine Garden at the 2010 Iowa State Fair can buy the Iowa Wine Companion for $15.

Mini Wine Flavor Cigarillos

Swisher International Inc. has combined one of its newest and most popular flavors with the convenient shape of mini cigarillos to make the new Swisher Sweets Mini Wine Cigarillos. These new, smaller cigars offer the quick smoke many customers prefer, and come individually wrapped with the company’s unique special sealed-fresh wrapper to ensure fresh, flavorful

Fall Brew

Samuel Adams OctoberFest is brewed to celebrate the arrival of autumn. The first thing customers will notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep golden amber hue, which itself is reflective of the season. This hearty lager is rich with a blend of four

End the Common Hangover

When consumed at the end of a night of drinking, Last Round Hangover Support, an all-natural dietary supplement, helps the body detoxify, process alcohol, and head off the common next-day hangover. Each 2.5-ounce bottle of Last Round is a ready-to-drink single “shot.” Bottles are available at retail shops nationwide, and are sold in two-packs, six-packs,

Flying J Loses Beer License

A Flying J truck stop in Sioux Falls, S.D., has lost its alcohol license after it was caught selling alcohol to minors four times in the last five years, Keloland TV reported.  The Sioux Falls City Council decided Monday night not to renew the store’s beer license.  “I know of many other businesses down here

Tailgating Treats

This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating

Getting Back to Beer Basics

Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million

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