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7-Eleven, T-Mobile USA Partner

T-Mobile now offers prepaid device at participating 7-Eleven stores nationwide. T-Mobile USA Inc. and 7-Eleven Inc. have announced the availability of a T-Mobile prepaid, no term contract handset in the retail chain’s 7-Eleven stores. The affordable handset works with T-Mobile’s prepaid plans and services that run on its nationwide 4G network. 7-Eleven, one of the

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7-Eleven To Sell CDs

Through a partnership with Mall Jamz, the c-store giant is rolling out CDs at a time when demand for music in CD format is high but record stores are struggling. Now c-store customers can purchase CDs at their local 7-Eleven. Through a unique, national deal, 7-Eleven and Los Angeles -based Mall Jamz (in association with

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7-Eleven Undertakes Fastest Store Renovation Ever

After upgrading more than 1,000 convenience stores on the East Coast in record time, 7-Eleven launches its ‘More in Store’ marketing campaign. 7-Eleven Inc. wants residents in the greater New York City, northern and central New Jersey, Baltimore and Washington, D.C. areas to come see what they’ve been up to for the last few months.

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Slurpee MixMaker Concert Hits Lincoln Hall

Customers cash in Slurpee rewards points for concert tickets, try out flavor mixing with 7-Eleven’s new dual-chambered cup. 7-Eleven Inc. is mixing up the 2011 Summer of Slurpee with a mash-up of cool cups, cold concoctions and sold-out concerts. Not only is 7-Eleven encouraging Slurpee flavor-mixing with its MixMaker dual-chambered cup and valve straw, the

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How 7-Eleven’s Free Slurpees Pay Off

Slurpees may be free today, but customers will likely spend extra dollars at the store while they stop in to get their free treat. Today, as 7-Eleven celebrates its unofficial 84th birthday, it expects to give away five million 7.11-ounce Slurpees—roughly 1,000 free Slurpees per store. But those free Slurpees actually result in big sales

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7-Eleven Donates Over $40 Million to Japan Relief Effort

“We hope these generous donations by thousands of global citizens and friends of 7-Eleven can help meet some of the basic needs as the Japanese people recover in the years to come,” says 7-Eleven CEO. The 7-Eleven Inc. global convenience retailing organization raised more than $40 million in donations to assist victims devastated by the

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7-Eleven Makes Buying Greyhound Tickets Easy

“We continue to seek innovative ways to serve our guests and are looking forward to the potential growth of this type of service when we expand the program to our other stores in the U.S.,”says 7-Eleven spokesperson. Greyhound and 7-Eleven Inc. are providing customers a more convenient way to purchase Greyhound tickets. Now customers can

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Driving Snacks Sales

While private label products are improving, quality and value remain critical components for all snacking options. By Howard Riell, Associate Editor “Yes, but…” That’s the all-too-common answer to the question of whether or not price promotions can drive snack sales in convenience stores. Yes, in a lousy economy people look for and respond to savings.

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Energy Sales Soaring

While there may have been some concerns about the growth of shots and full-size cans, analysts report the category has never been stronger. By Joe Bush, Contributing Editor. Brent Howard isn’t just a retailer of energy drinks and shots. He’s a user. Division manager for Sun Pacific Energy in Kennewick, Wash., Howard has seen the

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Police Ticket Good Kids with Slurpee Coupons

“Kids love it because they love Slurpee drinks.  Police officers love it because it gives them a reason to approach youngsters in a non-authoritative role and build positive relationships,” says 7-Eleven spokesperson. To foster friendly relationships with local law enforcement and encourage good behavior, 7-Eleven Inc. is giving one million “FREE Slurpee” coupons to police

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7-Eleven Offers Retro Treats

Building on the theme of the Super 8 Movie, 7-Eleven is offering Rocket Poppeteers frozen pops and a space-age Slurpee cup. Fans who want a real-life taste of 1970s small-town life as shown in Paramount Pictures’ Super 8 can head to 7-Eleven stores this month for Rocket Poppeteers frozen pops, special Slurpee cups and delicious

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The Science of Scan Data

As retail technology evolves, convenience store operators have the tools to turn sales figures into actionable information. By Pat Pape, Contributing Editor. Thanks to advanced technology, retailers can now collect data at the point of sale that tells them what is moving out of their stores, when it sells, who buys it and at what

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Smokeless Sales Show Promise

While managing new products and planograms is vital, retailers will need to keep an eye out for federal tax increases and FDA intervention over the next 12 months. By Howard Riell, Associate Editor. Smokeless tobacco has outperformed expectations for three straight years—which, while good, leaves many in the industry fearing it’s only a matter of

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Tobacco Forges an Electronic Transformation

E-cigarettes are a relatively new product, but for convenience stores they are beginning to make a big impact on sales. By Howard Riell, Associate Editor. While electronic cigarettes show promise as a growing tobacco subcategory, two issues are threatening its widespread growth. One is the looming threat of government regulation, which most agree is inevitable,

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Dual MixMaker Cups Hit 7-Eleven Stores

The 2011 Summer of Slurpee includes concerts, and flavor-mixing fun. The 2011 Summer of Slurpee is shaping up to be a mash-up of cool cups, concoctions and concerts. Now, the MixMaker dual-chambered cup and valve straw lets Slurpee-drinkers enjoy their favorite frozen beverage like they never have before. The refillable cup and straw combo, available

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7-Eleven To Operate Six Apple Market Stores

“Adding these appealing locations in Virginia complements our store-development strategy of acquiring retail sites where we currently operate stores,” says 7-Eleven’s vice president of development. This June, 7-Eleven Inc. signed an agreement to operate six convenience-store locations in Virginia from Workman Oil Co. of Lynchburg, Va. The stores, located in Roanoke and Salem, are being

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7-Eleven To Offer 14 MHC Stores For Franchise

“Our franchise model supports the local business owner with infrastructure and consulting, which enables them to operate great stores and make product assortment decisions that meet neighborhood needs,” says 7-Eleven’s east region senior vice president. 7-Eleven Inc. plans to convert 14 northwestern Illinois Mother Hubbard’s Cupboard (MHC) stores to 7-Eleven stores and offer them for

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7-Eleven Rolls Out Super 8 Promotion

“This promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed,” says 7-Eleven spokesperson. In June, 7-Eleven Inc. will award one of its most unusual prizes ever—a trip to space—as part of its super month-long promotion with Paramount Pictures’ film Super 8, released in theaters June 10. Super prizes, super

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7-Eleven To Expand In Hawaii

The expansion would create  jobs and give 7-Eleven control over close to a third of the c-store market in Hawaii. 7-Eleven aims to nearly double its store count in Hawaii, expanding to some 100 locations during the next five years, Pacific Business News reported. The move would give 7-Eleven control of almost one-third of the

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7-Eleven Rolls Out The Hangover Part II Promotion

Collectable cups, a mobile scavenger hunt and a $3 coffee and breakfast sandwich combo are just some of the things 7-Eleven has planned to celebrate the movie launch. 7-Eleven is helping customers celebrate The Hangover Part II movie launch with “morning-after” specials, exclusive Super Big Gulp collectable cups, and a trip to Las Vegas for

This March, several c-store chains inspired customers to buy paper Shamrocks to support the Muscular Dystrophy Association (MDA).

Industry Steps Up to Support Japan, Charitable Causes

Convenience stores continue to play an important role in raising much-needed funds in times of trouble. By: Erin Rigik, Associate Editor. When disaster strikes, convenience stores are often at their best stepping up to support the community. But what makes the industry so special is that it often continues to give back long after the

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7-Eleven Promotion Benefits Veterans

“Hire Heroes USA is doing important work to ensure that when these veterans return home, they are able to find employment opportunities to support themselves and their families,” says 7-Eleven CEO. 7-Eleven Inc. and a coalition of its franchise owners have partnered with some of their top suppliers, all U.S. brands, to raise money for

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Driving Business with Branding

As competition increases from drug stores, fast-food restaurants and coffeehouse, communicating a clear branding strategy is timely and vital. The forecourt is more important than ever, especially as gas prices are rising at a fast clip. Fewer trips mean fewer opportunities to market through the forecourt, so retailers must use every strategy to drive store

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Strong Outlook for Frozen Beverages

Fueled by new flavors and supported by high-quality equipment, the frozen category shows unlimited potential. By Howard Riell, Associate Editor. It’s no secret that frozen beverages has been one of the hotter categories in the convenience store industry over the past three years. The good news is that NACS is predicting a sunny forecast for

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Fresh-Cut Produce Thrives At C-stores

Convenience stores are a “tremendous growth channel” for fresh produce, notes  United Fresh Produce Association spokesperson. In today’s health-conscious world, convenience stores are stocking up on produce, changing their image in customers’ minds from merely the place to fill up on gas and grab a pack of cigarettes to a one-stop shop for everything from

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