Let's Play Some Defense!

It’s a well know Sports adage that you can’t be a stand out winner without being strong on defense. The very same holds true for the Convenience Store Business. Viewing Security Tapes from your stores Video System is one excellent way of practicing “Strong Defense” (for those that don’t have Security Cameras, this very same

Ad Vantage Point::Why Advertise?

The answer to the question “Why Advertise?” seems to be quite simple: “To increase general public awareness of the products and services that my company offers to our customers and thereby create more traffic…(and ultimately ,more SALES)…” Where this simple answer gets complicated is within the actual process of identifying an advertising opportunity — then

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