Redwood Oil has launched anew digital and mobile marketing strategy. Redwood Oil Co. partnered with OpenStore by GasBuddy to build customer loyalty and drive in-store sales.
OpenStore gives Redwood Markets the ability to reach drivers through a branded mobile app, individual store Web pages, mobile coupons, and social media that include Facebook and Twitter—everything a convenience store retailer needs to bring more customers to their stores.
Redwood Oil’s president, Julie Van Alyea, is committed to differentiating her brand, Redwood Market, starting withits freshly prepared food offerings like Aztec Grill and Krispy’s Chicken. Their partnership with OpenStore takes that commitment to standing out in their customers’ eyes another leap forward.
“We are very excited to be partnering with OpenStore in the redesign of our Website and the launch of our new mobile app,” said Van Alyea. “This opportunity will give us the ability to connect with our consumers in a new way, as well as to better understand their changing needs into the future. The Redwood Market app will enhance our commitment to convenience and consumer loyalty, positioning us a market leader in convenience retailing.”
“We are thrilled to collaborate with Redwood Market and look forward to the possibilities that digital marketing strategies will provide them,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey solution that will support Redwood Markets strategies to reach their customers with targeted marketing and powerful messaging.”
Redwood Oil Co., operating under the Redwood Market and Chevron brands, is a gas and convenience store retail leader with 22 locations across northern California.