Marathon Petroleum Corp. (MPC) has announced a plan to roll out an instant cents-off-per-gallon discount program on fuel purchases across its Marathon-branded marketing network.
MPC will expand its current loyalty card programs to offer Marathon-branded station operators enrollment in an instant, at-the-pump, cents-off-per-gallon discount program with deployment following a successful enrollment process. The new cents-off-per-gallon discounts will be available in the form of gift cards and promotional cards.
An enhancement to traditional gift cards, customers can receive an instant discount at the pump in a variety of cents-off-per-gallon denominations via pre-paid cards good for a total of 100 gallons, which may be redeemed over multiple fueling transactions at participating locations.
In addition, Marathon-branded promotional cards will be offered to provide discounts on a single transaction of up to 20 gallons.
The enrollment period has begun for MPC’s Marathon-brand fuel marketers. For the marketers that sign up by the fourth quarter of 2014, MPC will fully fund the deployment of proprietary technology to enable this instant cents-off-per-gallon discounting at qualifying sites.
This technology is available through a partnership with Drop Tank, an incentives-based product company. MPC will begin deployment following the successful enrollment of a majority of the company’s branded marketing network.
“We see this as an investment in the core of the Marathon brand network that will provide dividends for many years,” said MPC Brand Marketing Director Bill McCleave. “This solution is flexible, efficient, and easy to employ, giving Marathon Petroleum and its jobbers a new offering to attract and retain customers, as well as drive additional sales.”