Campbell Soup Co. and Green Mountain Coffee Roasters Inc. (GMCR) are bringing together Campbell’s and Keurig. Campbell’s Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbell’s soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers. Campbell’s Fresh-Brewed Soup uses proprietary Keurig manufacturing expertise to seal in the ingredients’ peak flavor, and Keurig’s single-serve knowledge to release a perfectly-portioned snack. Combining the trusted properties of a Keurig Brewed K-Cup pack and Campbell’s savory recipes, Campbell’s Fresh-Brewed Soup will deliver a flavorful hot broth through the ease and convenience of the Keurig brewing system. Campbell’s Fresh-Brewed Soup consists of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish. Consumers simply brew a broth K-Cup pack over this garnish to create a satisfying snack in minutes. The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014.
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