E-cig category expert Chris Colón to oversee expansion of LOGIC Electronic Cigarettes at U.S. retailers.
In his role as national director of key accounts, Chris will establish and manage new accounts and oversee existing ones with retailers nationwide.
“We’re absolutely thrilled to add such an experienced e-cig category expert to our team,” said Eli Alelov, CEO of LOGIC Technology. “Chris’s vision and leadership, coupled with his knowledge of industry, will contribute to making LOGIC a great partner to U.S. retailers and top selling brand in the United States.”
After studying Information Technology at North Carolina State University, Colón began his retail career as a part-time sales associate for The Pantry Inc., where within just a few years, he was running his first district. Most recently, Colón held the position as category manager at The Pantry Inc., where he was with tasked with distribution and sales of cigarettes, electronic cigarettes, OTP projects and grocery categories—valuable experience for his new role in the electronic cigarette industry. His support and passion for e-cigarettes led him to join forces with LOGIC.
“LOGIC is a premium product that clearly has strong brand loyalty among consumers. I personally tested most of the major e-cigarette players during my time at The Pantry and LOGIC consistently outperformed its competition.” said Colón. “I am excited about the opportunity to help build this brand and further expand its presence in the United States.”
Colón and his wife Nicole reside in Livingston, N.J. with their three children ages four, six and eight.