New digital signs powered by ADFLOW alert customers to daypart food options and new products at Wawa stores.
Wawa Inc. is incorporating digital signage into its chain of over 600 stores across the U.S., including at new locations in central Florida.
Following a successful 25-store pilot Wawa, last fall, selected ADFLOW to power its digital marketing network as part of a redesigned foodservice area.
The digital signage displays tout new products and food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.
“The feedback from customers and store associates was extremely positive after our initial rollout,” said Steve Gamble, manager, marketing Services for Wawa. “With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with.”