Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process of Tecate to the master brewer’s exact specifications. The beer is then carefully blended with the refreshing taste of lime, spices and a hint of chili pepper to create a well-balanced, bold flavored beer mix with a deep golden color. Tecate Michelada can be enjoyed cold, straight from the can or poured over ice, into a traditional goblet-style glass with a salted rim. Tecate Michelada’s launch is being supported through out-of-home advertising, as well as in-store promotions, including POS signage. Additionally, Tecate Michelada is hosting a series of consumer engagement events in key markets throughout September and October.
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Contact Alejandra Calva or Melissa Carrion at (212) 219-0321