Hershey’s Milk & Milkshakes presented Autism Speaks, the nation’s largest autism science and advocacy organization, with a donation of $19,800 before the start of the Autism Speaks 400, a NASCAR Sprint Cup Series stock car race held annually at Dover International Speedway in Dover, Del.
Hershey’s Milk & Milkshakes, a new line of single-serve milk and milkshakes produced by HP Hood LLC under license from The Hershey Co., are the official flavored milk and milkshakes of Dover International Speedway and acted as presenting sponsor for the Autism Speaks 400.
The $19,800 donation to Autism Speaks is the result of a challenge Hershey’s Milk & Milkshakes delivered to Trevor Bayne, No. 99 NASCAR Nationwide Series driver for Michael Waltrip Racing. It offered to donate $99 to Autism Speaks for every lap completed by the No. 99 car during the “Heluva Good! 200″ on Saturday, May 15, at Dover International Speedway. Hershey’s Milk & Milkshakes is one of the sponsors of Bayne’s car at Dover.
“We are extremely grateful to Hershey’s Milk and Milkshakes for their support of our cause and our community,” said Mark Roithmayr, president of Autism Speaks. ”The money raised on behalf of Autism Speaks will help fund important research and also advance our advocacy and awareness efforts.”
“Hershey’s Milk & Milkshakes is proud to partner with Autism Speaks and Dover International Speedway, and to have the opportunity to help generate awareness for this important cause,” said Chris Ross, spokesperson for HP Hood LLC, a license partner to The Hershey Co. “Our licensing partner, The Hershey Co., has been committed to helping children and children in need for over 100 years. Together we are excited to share with NASCAR fans the authentic and delicious taste of new Hershey’s single-serve flavored milk and milkshakes.”
Hershey’s Milk & Milkshakes appeared nationally at retailers in January 2010 and are available in 12-ounce plastic, single-serve bottles in a variety of flavors including Lowfat Chocolate Milk, Creamy Chocolate Milkshake and Cookies n’ Cream Milkshake. Two new flavor additions to the product line recently introduced include Strawberry Milkshake and Lowfat Milk.
As the official flavored milk and milkshakes of Dover International Speedway, Hershey’s Milk & Milkshakes distributed samples of its various flavors in the FanZone area throughout race weekend.