Maintain A Thriving Candy Aisle

Mars Chocolate North America has launched a new Web site exclusively for convenience store operators.

Mars24seven.com is a resource center with everything c-store operators need to create, enhance and maintain a successful candy aisle and to help drive overall store sales.

With the click of a mouse, c-store operators have all the information in front of them to make informed decisions to increase category sales and build their businesses.  All of the information is presented in seven robust and easy-to-navigate sections.

The site provides current information on new products and initiatives, links to individual Mars product Web sites and product information including specifications, commercials and images-all designed to assist in marketing efforts. To drive impulse purchases, details for in-store displays, promotional calendars, sponsorship information and shopper marketing materials are available.

C-store operators can also access category management information, the latest research in consumer shopping behavior, industry sales data-by state, and best practices to maximize confectionery sales.  Plus, Mars’ social media initiatives are accessible with a click of the mouse.

 

 

 

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